Business Development Representative (Salt Lake City)

America First Credit Union•Salt Lake City, UT

About The Position

The Business Development Representative (BDR) is considered an outside sales position and will be responsible for establishing and enhancing business and personal member relationships in a geographical area. The BDR will be responsible for establishing and bringing sales opportunities into the branches to grow membership, loans, deposits, and product usage. This position requires the BDR to work in a team environment and is responsible for contributing to the CU’s sales targets/goals. Prospect new relationships by networking, cold calling, or other means of generating interest from potential members. The BDR will be responsible to create and execute a results oriented business development plan focusing on new and existing consumer and business members as well as other business and community efforts. A BDR will work with SEG Development Officers to coordinate member relationships, sales efforts, community involvement and SEG development activities/solutions. The BDR’s will be responsible for engaging new and existing AFCU SEG’s to establish a relationship. SEG relationship strategies will include opening new accounts with employees, understanding SEG needs related to AFCU products/services. The BDR will work closely with Branch Managers to transition SEG relationships to the appropriate branches. The BDR will work closely with Branch Managers to provide best practices, tools, procedures and solutions for Business Development activities. The BDR will be required to have a thorough and detailed understanding of the Credit Unions Products, Services, and Solutions available for Members with consumer and commercial needs. In addition, the BDR will be responsible to have an overall knowledge of the competition to the Credit Union including the products/services that we compete with including a strong knowledge base of the CU’s business/commercial lending product/services. Top performers in our Business Development Representative role are driven by results and rewarded accordingly. This is a performance‑based sales opportunity offering a competitive base salary plus monthly incentive payouts tied directly to loan production and business growth. High‑earning BDRs leverage defined territories, a broad commercial and consumer lending portfolio, and clear incentive tiers to significantly increase total compensation through consistent production. With transparent performance tracking, per‑loan incentive payouts, and a culture built for self‑motivated sales professionals, this role is ideal for experienced sellers who want visibility, accountability, and real income upside based on performance.

Requirements

Bachelor Degree in Business Administration, Marketing, or Sales Management.
Minimum of 7 years’ diverse work experience as a Sales Representative or Business Development Representative working with financial products/services.
Valid Driver’s License Required
Understanding of Credit Union operations, systems and applications.
Thorough understanding of products, services, and member solutions.
Thorough understanding of lending and business products/services.
Thorough knowledge of fraud management and risk assessment practices.
Excellent interpersonal skills with the ability to interact with business and technical partners at all levels within the organization.
Demonstrated strength in critical skills such as collaboration, written and oral communications and analytical capability.
Working knowledge and ability to write and manage requirements documentation
Strong understanding of AFCU organizational structure
Pipeline and Sales Management Skills
Strong negotiation and conflict resolution skills
Able to apply all computer related applications
Handle objections by clarifying, emphasizing agreements and working through differences to positive conclusions and closing of sales.
Networking, Persuasion, Prospecting, Public Speaking, Research, Writing, Closing Skills, Motivation for Sales, Sales Planning, Marketing Knowledge and Professionalism
Ability to operate different computer databases, must be proficient in Microsoft Office

Responsibilities

Business development results in a defined geographic area
SEG Relationships a) Onboarding b) Maintain presence and relationship with contacts inside SEG c) Push campaigns/incentives to SEG channels d) Plan/Execute Financial Literacy presentations e) Transition relationship between SEG/Branch Network f) Create added value for HR partners
Tracking business development activities and associated results to show their resourcefulness to achieve the strategic objectives. a) Maintains up-to-date computer database of contacts and presentations
Meet and maintain relations with key members/relationships, then leveraging that network to achieve organizational goals
Communicate and receive proper approval from the Business Development Manager on all community involvement
Provide support for Division Vice Presidents/Branch Network in Business Development activities
Create trust through professional, collaborative efforts with external and internal relationships a) Develop an effective and productive working relationship with internal departments of CU
Knowledge of market intelligence in the industry with respect to market development, projects competitive activity, members, etc. a) Recommends changes in products, service, and policy by evaluating results and feedback given when out in the community. b) Regularly completing ‘shops’ of other financial institutions and being knowledgeable in competitive markets
Assisting in sales strategies and implementation of those efforts in daily activities
Develop and present relevant business proposals to potential Members and/or existing.
Attend industry functions, such as association events and conferences and provide feedback and information on market and creative trends
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Understanding of the community and target populations in their assigned areas
Planning persuasive approaches and pitches that will convince potential members to do business with AFCU
Calling on Members, often being required to make presentations on solutions and services that meet or predict their Member’s future needs.
Develop and maintain relationships with technical staff/internal departments
Travel. a) Position requires flexibility with schedule and ability to travel to/from events, local businesses, branches, etc. b) Must have a valid driver’s license and own mode of transportation c) Logging miles and activities on a weekly/monthly basis d) Time management of activities to best use resources given