Objective Position is responsible for sales, distribution, and retail execution in the assigned area; including managing distributor relationships, educating and motivating reps to gain new distribution, building sales, and improving chain execution. Essential Responsibilities Maximize the sales and distribution of all company products in the assigned territory through the establishment and appropriate execution of local and national sales programs and initiatives. Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners. Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, in order to maximize distribution, shelf space and “3P” merchandising efforts within an assigned territory. Build share of mind with distributors by: Regularly attending and leading distributor meetings, Keeping distributor management well-informed of company initiatives Tracking and measuring performance against key priorities. Promote the “Multiplier Effect” by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade. Develop and maintain strong relationships with key retailers in the assigned territory. Coordinate marketing crew drives in various locations in and outside of an assigned territory. Create and execute marketing promotions with customers, festivals, and events. Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights. Record daily sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives. Meet and maintain sales goals that are set regularly with the Regional Sales Director Communicates to and collaborates with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary to win at retail. Additional Responsibilities Ensure the company’s quality standards are understood and enforced by distributors and retailers. Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations. Maintain a flexible work schedule as weekends and extended workdays are often necessary. Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner. Perform other related duties as required or assigned.
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Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
Number of Employees
251-500 employees