Business Development Representative

Vermont Systems

About The Position

As a Business Development Representative (BDR), your primary responsibility will be to generate qualified, “top of the funnel” leads that drive pipeline for revenue growth and expand market share across Clubessential Holdings Parks & Recreation portfolio of brands including RecDesk, CampBrain, and Vermont Systems, and sub brand, ePACT. This is a junior position within the Marketing Department with opportunity for growth within the marketing and sales structure.

Requirements

Bachelor's degree, or equivalent work experience preferred
1+ years of sales prospecting experience, preferably for a technology company OR experience within the recreation space
Knowledgable about CRM’s and outreach tools
Excellent interpersonal, verbal and written communication skills
Driven and self-motivated
Influence and critical thinking skills
Detail oriented
Strong organization skills
Ability to multitask
Collaborative team player
Positive outlook and strong work ethic

Nice To Haves

Familiarity with AI tools preferred

Responsibilities

Execute outbound lead generation efforts to drive SQLs and schedule business meetings (via email and telephone), for new business sales teams.
Call on Marketing Qualified Leads (MQLs) as assigned to qualify and move leads to Sales Qualified Lead (SQL), ensure sales-readiness, set appointments, and hand off to RSM for sales assignment and discovery calls.
Gather customer data and prospective client information through Sales Questionnaires and CRM field requirements to provide to the sales team for further follow up of SQLs.
Create, maintain and update accounts, contacts, hunts, tasks, activities, etc., in our CRM software to move leads through the sales stage from MQL to SQL.
Obtain a working knowledge of our industry, target clients, and the key decision makers needed.
Stay current with the Business Unit messaging and solution value propositions.
Understand the competitive landscape and competitor products to enhance your talking points with prospective customers. Be able to comfortably answer questions such as: Why should I look at your business? Why are you better than “competitor X?”
Be able to qualify and review the client’s market position to determine the best solution/fit for the prospect’s needs and proper business unit assignment.
Provide valuable insight to Marketing & Sales teams on prospect, market, competitive intake derived from inbound and outbound lead development.
Track and report lead development efforts.
Other duties as assigned.