Business Development Representative (IT & Cybersecurity)

Central Lense Inc.•Wilmington, DE

42d•$55,000 - $70,000

About The Position

Central Lense Inc. is seeking a high-performing Business Development Representative (BDR) to join our growing Sales organization. This is a critical outbound sales role designed for professionals who thrive in fast-paced, results-driven environments and are motivated by measurable impact, career progression, and financial upside. As a Business Development Representative, you will be on the front lines of our growth engine—responsible for generating high-quality, sales-qualified leads (SQLs) through strategic outbound efforts including cold calling, email campaigns, and social selling. You will work closely with Account Executives and Sales Leadership to engage IT Directors, executive stakeholders, and decision-makers across SMB, Mid-Market, and Enterprise organizations. This role is ideal for a driven sales professional who wants to build a long-term career in technology sales, gain exposure to cybersecurity and IT services, and operate within a structured, scalable sales framework. Central Lense Inc. is a privately owned IT & Cybersecurity services firm helping organizations across the United States protect, manage, and scale their technology environments. With $1M+ in annual recurring revenue (ARR) and a rapidly expanding national footprint, we partner with businesses that require reliable, secure, and forward-thinking IT solutions in an increasingly complex threat landscape. Our growth has been fueled by a consultative, outcomes-driven approach to technology—one that prioritizes long-term partnerships over transactional selling. Central Lense operates at the intersection of cybersecurity, managed IT services, and strategic advisory, supporting organizations that range from emerging SMBs to sophisticated mid-market and enterprise environments. As we continue to scale, we are investing heavily in our sales organization, infrastructure, and talent. This role represents an opportunity to join a company in a strong growth phase, influence how our go-to-market engine evolves, and directly contribute to expanding our market position. The Business Development Representative plays a foundational role in Central Lense’s sales success. This position is responsible for identifying, engaging, and qualifying prospective customers who align with our ideal customer profile, then converting those conversations into sales-qualified opportunities for our Account Executives. Success in this role requires strong outbound discipline, professional executive-level communication, and the ability to articulate complex IT and cybersecurity concepts in a clear, business-focused manner. BDRs at Central Lense operate within our proprietary UIIODS framework—Understand, Identify, Implement, Optimize, Delegate, Scale—ensuring every interaction is intentional, value-driven, and aligned with the buyer’s business objectives. This role offers clear career advancement pathways into Account Executive, Sales Engineering, or Sales Leadership positions for top performers.

Requirements

Minimum of 1 year of outbound sales experience in a BDR, SDR, or similar role
Minimum of 2 years of experience in related technology fields (IT, cybersecurity, SaaS, or consulting)
Minimum of 1 year in a customer-facing role requiring professional communication
Strong verbal and written communication skills with executive polish
Ability to manage time effectively, prioritize tasks, and meet deadlines consistently

Nice To Haves

Background in technology, sales, or IT consulting strongly preferred
Experience using CRM platforms and Microsoft Office tools
Familiarity with LinkedIn Sales Navigator and ZoomInfo (preferred)
Comfort using modern AI tools such as Copilot, ChatGPT, or Claude to enhance productivity

Responsibilities

Conduct high-volume outbound prospecting via cold calls, email sequences, and LinkedIn outreach
Research target accounts and stakeholders to personalize messaging and outreach strategies
Initiate discovery conversations with IT Directors, executives, and key decision-makers
Qualify opportunities using defined sales criteria before handing off to Account Executives
Collaborate closely with Account Executives to align on target accounts, vertical strategies, and pipeline goals
Leverage CRM systems to track activity, manage leads, and report on performance metrics
Utilize tools such as LinkedIn, ZoomInfo, and AI-driven platforms to improve prospecting efficiency
Meet or exceed monthly and quarterly activity, meeting, and pipeline targets
Stay current on cybersecurity trends, IT challenges, and competitive positioning