Business Development Representative - MUH & Hospitality

Life Fitness • Denver, CO

2d • Remote

About The Position

Join us as we empower the world to work out, creating healthier lives together. As a Business Development Representative (BDR) , you will play a critical role in driving revenue by identifying and qualifying new sales opportunities within our Multi-Unit Housing (MUH) and Hospitality markets in the West Coast Region . This role is focused on lead generation and outbound prospecting - Supporting our MUH and Hospitality field reps in the West Coast region. You’ll engage with potential clients, build relationships, and convert leads into new business. #LI-REMOTE

Requirements

• 6+ months in inside sales, business development, or a consultative phone-based sales environment.
• Demonstrated ability to meet or exceed sales goals.
• Strong attention to detail with consistent follow-through.
• Excellent verbal and written communication skills with a friendly, engaging style.
• High energy, enthusiasm, and a strong motivation to sell.
• Resilience and persistence when handling rejection.
• Tech-savvy with proficiency in Microsoft Office (Excel, Word, PowerPoint) .
• Experience using Salesforce CRM or similar tools preferred.
• Strong time management and organizational skills in a fast-paced environment.
• This role supports West Coast-based MUH and Hospitality territories .
• This role supports MUH and Hospitality territories across the Western U.S. (West Coast and Mountain states). Candidates located within these regions are strongly preferred.
• Must have the discipline and ability to work effectively in a remote environment , as applicable.

Nice To Haves

• Education: Bachelor’s degree preferred.
• Industry Interest: Interest or experience in fitness, hospitality, or multi-unit housing is a plus.

Responsibilities

• Proactively generate new business opportunities within the MUH and Hospitality markets through lead conversion, cold calling, and strategic prospecting.
• Maintain accurate records of outreach, follow-up activities, and opportunity details in Salesforce to ensure seamless pipeline visibility and tracking.
• Manage and close small opportunities (under $25K) from start to finish; qualify and transition larger opportunities (over $25K) to field sales partners.
• Collaborate closely with field sales teams to support regional campaigns , follow up on open opportunities, and assist with Salesforce reporting and pipeline management.

Benefits

• Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.
• Eligibility for benefits is governed by the applicable plan documents and policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees