Business Development Representative - MUH & Hospitality

Life Fitness•Denver, CO

3d•Remote

About The Position

Join us as we empower the world to work out, creating healthier lives together. As a Business Development Representative (BDR), you will play a critical role in driving revenue by identifying and qualifying new sales opportunities within our Multi-Unit Housing (MUH) and Hospitality markets in the West Coast Region. This role is focused on lead generation and outbound prospecting - Supporting our MUH and Hospitality field reps in the West Coast region. You’ll engage with potential clients, build relationships, and convert leads into new business. #LI-REMOTE If you thrive in a fast-paced sales environment and are motivated by driving revenue and building relationships, we’d love to hear from you. At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know. At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $52,300 - $73,500 annually.This role is categorized as non-exempt and eligible for overtime in accordance with applicable law.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Denver, CO and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies. Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities. Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. Hammer Strength stands as a testament to raw power and durability. Renowned for its line of plate-loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. For more information, visit www.lifefitness.com. Our values drive how we work, grow, and win—together: We think customer first: We’re proactive, adaptable, and always improving the customer experience. We play as one team: We care, collaborate, and pick each other up—we win and lose together. We raise the bar on fitness innovation: We lead, not follow—pushing fitness further every day. We persevere and get it done: We out-work, out-match, and never compromise on quality or performance. We inspire each other to live healthier lives: We support well-being, inside and outside of work, to build a healthier world—together. Ready to make an impact? Join us and help shape the future of fitness.

Requirements

Strong attention to detail with consistent follow-through.
Excellent verbal and written communication skills with a friendly, engaging style.
High energy, enthusiasm, and a strong motivation to sell.
Resilience and persistence when handling rejection.
Tech-savvy with proficiency in Microsoft Office (Excel, Word, PowerPoint).
Experience using Salesforce CRM or similar tools preferred.
Strong time management and organizational skills in a fast-paced environment.

Nice To Haves

Education: Bachelor’s degree preferred.
Sales Experience: 6+ months in inside sales, business development, or a consultative phone-based sales environment.
Proven Performance: Demonstrated ability to meet or exceed sales goals.
Industry Interest: Interest or experience in fitness, hospitality, or multi-unit housing is a plus.

Responsibilities

Proactively generate new business opportunities within the MUH and Hospitality markets through lead conversion, cold calling, and strategic prospecting.
Maintain accurate records of outreach, follow-up activities, and opportunity details in Salesforce to ensure seamless pipeline visibility and tracking.
Manage and close small opportunities (under $25K) from start to finish; qualify and transition larger opportunities (over $25K) to field sales partners.
Collaborate closely with field sales teams to support regional campaigns, follow up on open opportunities, and assist with Salesforce reporting and pipeline management.
Conduct 50+ high-quality prospect conversations per month that result in new Salesforce opportunities.
Generate revenue by closing at least 10 new deals per month.