Business Development Representative (GTM Focus)

Cheesecake Labs

2d

About The Position

We’re looking for our first GTM Associate who will work directly with the CEO and Sales leadership to execute our go-to-market strategy for strategic accounts and new services.
The ideal candidate is hands-on, analytical, and relentless in follow-through: someone who combines strategic thinking with disciplined prospecting, smart use of tools, and measurable results.
You’ll work closely with leadership, learn from the inside how a top product studio grows internationally, and help shape CKL’s commercial playbook for the years ahead.

Requirements

• 2+ years in a growth-focused sales role (agency, SaaS, or consulting preferred).
• Strong understanding of outbound prospecting, GTM strategy, and lead qualification.
• Strong research skills to identify accounts, stakeholders, and insights that drive personalized outreach.
• Hands-on experience with HubSpot, LinkedIn Sales Navigator, Clay, AI/LLM tools, and email warm-up tools; familiarity with other B2B prospecting platforms is a plus.
• Tenacity and resilience with a hard-working, high-energy approach to execution; coachable with a strong learning mindset.
• A strategic mindset with a clear bias for action; able to help build the GTM playbook and execute it consistently.
• Curiosity about emerging tech (AI, Web3, digital products, data) and a passion for helping clients succeed.
• Motivated to grow a career in sales, and comfortable with cold outreach (emails, LinkedIn, and calls).
• US-based, preferably near a major tech or business hub

Responsibilities

• Partnering with the CEO and Sales Leaders to define and prioritize outreach campaigns, ICPs, messaging, and channels.
• Researching detailed information on target ICPs and key stakeholders using tools like LinkedIn Sales Navigator, Clay, and AI assistants.
• Executing high-volume, high-quality outreach via LinkedIn, email, and calls, and when relevant, supporting presence at events and meetups.
• Generating qualified opportunities (SQLs) for Account Executives through personalized, value-driven outreach sequences.
• Experimenting with messaging, sequences, and automation tools (AI/LLMs, email warm-up, workflows) to continually improve engagement and conversion.
• Managing leads and activities in HubSpot, ensuring clean data, accurate tracking, and clear reporting on pipeline and performance.
• Staying current on industry trends, competitors, and buyer needs in our core markets (AI, blockchain, fintech, and digital products) and feeding those insights back into campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed