Business Development Representative (BDR)

Payliance•Columbus, OH

2d•Remote

About The Position

About Payliance Founded in 2007, Payliance is a trusted leader in payments processing, serving businesses across lending, e-commerce, and collections industries. With over $63 billion processed annually, Payliance supports more than 40,000 merchant locations and over 350 lending clients, enabling them to streamline payment acceptance, reduce costs, and mitigate fraud risks. Our Payments-as-a-Service platform processes over 162 million transactions annually, ensuring secure and reliable payment processing. With more than 20 years of industry expertise, Payliance supports Automated Clearing House (ACH), Credit/Debit Cards, Real-Time Payments (RTP) Remote Created Checks (RCC), and more and integrates with leading Loan Management Systems. Backed by Serent Capital, a growth-focused private equity firm, Payliance continues to drive innovation and deliver measurable value to its clients. About the Role We’re looking for a proactive, metrics-driven BDR who thrives in a high-velocity environment. You will own the end-to-end motion for small deals (=?$1,000 in monthly recurring revenue), while qualifying and routing mid/large opportunities to Account Executives (AEs) and collaborating with Client Success Managers (CSMs) to expand existing Major accounts. This role blends pipeline creation, fast-cycle closing, and cross-functional coordination to drive net-new and expansion revenue.

Requirements

Experience: 1–3+ years in BDR/SDR, Inside Sales, or high-velocity SMB closing roles.
Sales Acumen: Comfort running short-cycle deals end-to-end (discovery ? close).
Process Orientation: Familiarity with MEDDIC qualification framework.
Tools: Proficiency with CRM (Salesforce/HubSpot), sales engagement tools, LinkedIn Sales Navigator.
Communication: Clear written/verbal skills; strong objection handling; concise value storytelling.
Drive: Competitive, resilient, coachable; thrives in a goal-driven environment.
Collaboration: Works smoothly with AEs/CSMs/Marketing; receptive to feedback and data-driven iteration.

Nice To Haves

Familiarity with MRR/ARR pricing models.
Knowledge of lending, payments including ACH and Card and reseller channel sales.
Prior success in appointment setting with measurable conversion improvements.

Responsibilities

Close Small Opportunities (=?$1,000 MRR): Run the full cycle: discovery, demo/light solution overview, proposal, negotiation, and close.
Lead Qualification & Pipeline Generation: Respond to inbound leads quickly; perform discovery to confirm fit (ICP, budget, timing, need). Prospect outbound into target segments to create new meetings.
Appointment Setting & Team Collaboration: Schedule high-quality discovery/solution meetings for AEs (new logos) and CSMs (expansion). Align with AEs/CSMs on account plans, personas, and messaging.
Operational Excellence: Log all activities, notes, and next steps in Salesforce with meticulous data hygiene. Track and report on KPIs.
Customer-Centric Selling: Understand buyer pain points and articulate value clearly and concisely. Share product feedback from the field with Marketing/Product.