About The Position

As we expand our Go-to-Market team, the Business Development Representative will play a foundational role in building a predictable revenue engine and shaping GenLogs’ presence in the market. The Business Development Representative (BDR) drives top-of-funnel pipeline across LSPs and Shippers. This role requires strong communication skills, curiosity, resilience, and the ability to operate within both mid-market and enterprise outbound motions. Based on experience, candidates may focus on strategic enterprise accounts or mid-market accounts. You will work closely with Account Executives, Product, and Customer Success to understand buyer pain points, refine and develop messaging, and contribute to the broader go-to-market strategy.

Requirements

  • 1-3 years of experience in a BDR, SDR, or logistics sales role.
  • Strong written and verbal communication skills with attention to detail.
  • Comfort with cold outreach and consistent outbound prospecting activity.
  • Coachable, driven, and reliable in daily execution and follow-through.
  • Experience using Salesforce and sales engagement tools.
  • Ability to thrive in a fast-paced, early-stage startup environment.

Nice To Haves

  • Experience in SaaS or Logistics sales is a strong plus.

Responsibilities

  • Research and identify high-quality prospects across assigned verticals.
  • Execute consistent multichannel outreach including calls, email, and LinkedIn.
  • Tailor outreach to specific logistics workflows such as sales, operations, and compliance.
  • Maintain daily activities and expectations to generate a healthy volume of qualified meetings.
  • Conduct initial discovery conversations to understand prospect challenges.
  • Align prospect pain points with GenLogs’ capabilities.
  • Qualify prospects to sales qualified leads based on defined criteria including fit, need, urgency, and role alignment.
  • Schedule meetings for Account Executives with clear, detailed handoff notes.
  • Work closely with Account Executives to prioritize accounts and refine outreach strategy.
  • Provide ongoing feedback to Product based on prospect objections and emerging logistics trends.
  • Support GTM initiatives tied to industry events through pre-event booking and post-event follow-up.
  • Maintain accurate data, notes, and qualification details in Salesforce.
  • Utilize sales engagement tools to improve productivity and streamline outbound workflows.
  • Participate in weekly meetings to review performance, account progress, and outbound results.
  • Contribute to the evolution of outbound playbooks, ICP profiles, and messaging frameworks.

Benefits

  • Employer-covered comprehensive medical, dental, and vision plans
  • Employer contribution towards premiums of optional higher-end plans
  • Unlimited PTO
  • Sick leave
  • Company holidays (GenLogs observes all US Government holidays)
  • Flexible leave for caregiving and medical needs
  • Paid parental leave
  • Budget availability for approved professional development courses, certifications, and training
  • 100% travel reimbursement for all approved company travel and spending
  • 401(k) plan
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