Business Development Officer

Aston Carter • Lake Forest, CA

1d • $120,000 - $150,000 • Remote

About The Position

The Business Development Officer is responsible for driving net-new revenue growth through strategic prospecting, new logo acquisition, and expansion within targeted market segments. This role focuses on identifying, developing, and closing complex sales opportunities while building trusted relationships with decision-makers. The Business Development Officer collaborates with various teams to deliver differentiated solutions that address customer challenges and generate measurable ROI.

Requirements

• 7+ years of B2B sales or business development experience, preferably in retail, loss prevention, SaaS, or technology-enabled solutions.
• Proven success selling complex, high-value solutions with multi-year contracts to executive-level buyers.
• Demonstrated ability to generate pipeline and close net-new business, with a consistent history of meeting or exceeding revenue targets.
• Experience selling into retail environments, including big box, grocery, specialty retail, or multi-site operators.
• Strong understanding of retail operations, asset protection, store systems, and data/privacy considerations.
• Experience managing RFPs and navigating long, consultative sales cycles involving multiple stakeholders.
• Comfortable operating independently with high accountability for results in a fast-paced, growth-oriented environment.
• Consultative, data-driven, and highly organized, with strong CRM discipline and forecasting accuracy.
• Executive presence with exceptional communication, presentation, and influence skills.

Nice To Haves

• Experience with retail technology, loss prevention, computer vision, biometric systems, security solutions, or SaaS/capital solutions.
• Entrepreneurial mindset with a strong bias toward action and ownership.
• BA Degree - can be overlooked if candidate has vast experience in loss prevention.

Responsibilities

• Own and execute a net-new business development strategy within assigned territories, verticals, or strategic accounts.
• Build and maintain a strong sales pipeline through proactive prospecting, networking, and market engagement.
• Manage complex, consultative sales cycles from discovery through close, including multi-stakeholder and executive-level engagements.
• Clearly articulate value propositions and ROI across operational, financial, and risk-reduction dimensions.
• Identify opportunities for cross-sell and upsell to maximize customer lifetime value.
• Navigate RFPs, pricing strategy, proposals, and contract negotiations in partnership with internal stakeholders.
• Develop a deep understanding of customer business models, pain points, and industry trends.
• Provide competitive and market intelligence to inform product positioning and go-to-market strategy.
• Partner with Marketing on campaigns, trade events, and targeted outreach initiatives.
• Collaborate with Product, Technical, and Customer Success teams to ensure solutions are sold accurately and implemented effectively.
• Provide structured debriefs and insights from customer meetings to internal teams.
• Deliver accurate sales forecasting and pipeline reporting through CRM systems.

Benefits

• Attractive Total Compensation Package, including annual bonus
• Comprehensive healthcare benefits including medical, dental, and vision coverage; Life/ADD/LTD insurance; FSA/HSA options.
• 401(k) Plan with Employer Match
• Generous Paid Time Off (PTO) policy
• Observance of 11 paid company holidays
• Various Employee Engagement Events
• Exciting Growth Opportunities
• Positive Company Culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees