Business Development, Marketing and Communications Specialist

IMG Information Management Group, Inc.•Fair Oaks, VA

1d•Onsite

About The Position

This role involves conducting and analyzing business operations and strategies to identify new opportunities, market insights, and business opportunities, including analysis of customer budgets, capabilities required, current customer preferences, competitive environment assessments, and incumbent strengths and weaknesses. The specialist will support Business Development, Capture Manager, and Proposal Managers in responding to Request for Information (RFI)/Request for Proposal (RFP) notices, developing proposal templates, capturing supporting matrices, participating in pipeline reviews, opportunity gate reviews, technical writing, and proposal reviews. They will contribute to a market intelligence database by developing a thorough understanding of the federal contracting arena, including large and small businesses. The position requires editing, standardizing, and revising material prepared by other staff members, meeting deadlines, adhering to project plans, ensuring conflicts are addressed, multi-tasking, and working on several projects simultaneously. Additionally, the specialist will create and implement strategies to promote IMG corporate products and services, develop and execute marketing and communication approaches with leadership guidance, assess, create, manage, and update IMG social media content, assist with website development and maintenance, and support business intelligence activities including research for proposals and marketing, communicating insights across various HQ departments, and analyzing collected data point trends to improve corporate win strategies.

Requirements

Bachelor’s degree, preferred in related business or technical field
Minimum of 1-2 years of experience supporting Business Development activities
Experience with Microsoft Office, including Word, Excel, PowerPoint, and Outlook as well as CRM tools
Ability to structure, facilitate, and lead weekly/monthly meetings with various levels of staff
Ability to interact and network effectively with all levels of staff, including senior leadership, both internally and on the client site
Excellent written and verbal communication skills are essential
Capability to perform tasks independently, with minimal supervision, and proactively anticipate emerging work requirements
Ability to prepare an outline from a set of requirements and write tailored content targeted to the appropriate audience
Ability to work extended hours and weekends during surge periods
Must be a U.S. citizen with the ability to obtain a government security clearance

Nice To Haves

Understanding of Shipley methodology for business development, capture and proposal support
Business Development Training or Capture Management (e.g., Shipley Associates)
Proficiency using collaboration and document repository tools; ability to serve as a backup SharePoint administrator

Responsibilities

Conduct and analyze business operations and strategies to identify new opportunities, market insights, business opportunities, including analysis of customer budgets, capabilities required, current customer preferences, competitive environment assessments, and incumbent strengths and weaknesses
Support Business Development, Capture Manager, and Proposal Managers in responding to Request for Information (RFI)/Request for Proposal (RFP) notices, develop proposal templates, capture supporting matrices, participate in pipeline reviews, opportunity gate reviews, technical writing, and proposal reviews
Contribute to market intelligence database by developing a thorough understanding of the federal contracting arena, to include large and small businesses
Edit, standardize, and revise material prepared by other staff members
Meet deadlines, adhere to project plans, ensure any conflicts are brought to the attention of the management team, multi–task, and work on several projects simultaneously
Create and implement strategies to promote IMG corporate products and services
With leadership direction and guidance, develop and execute marketing and communication approaches
Assess, create, manage, and update IMG social media content
Assist with website development and maintenance
Assist in business intelligence activities including research for proposals and marketing, communicate insights across the various HQs departments
Analyze and present collected data point trends to improve corporate win strategies