Business Development Manager - NCD Channel

ITW•Lakeland, FL

15d•Hybrid

About The Position

Summary This position is responsible for expanding Wynn’s and RAIN-X Blades within the Top National Car Dealership Groups and OEMs across the U.S. and Canada . The Business Development Manager (BDM) will leverage an established network of executive-level relationships to acquire and onboard large dealer groups, drive revenue growth, and support distributor expansion in underserved regions. The role requires a strong financial acumen to create and execute financial models, forecasts, and strategic business plans that drive sustainable growth. While experience in automotive additives is a plus, the primary focus is on new car dealership / OEM acquisition with a secondary focus on distributor geographic expansion . Success in this role will be measured by the ability to secure long-term dealership / OEM partnerships, execute revenue-driving strategies, and support Wynn’s distributor network . Essential Duties and Responsibilities Top National Dealer Group & OEM Acquisition Establish and leverage existing relationships to introduce and secure Wynn’s and RAIN-X programs . Present data-driven business cases and ROI models to dealership owners, fixed operations directors, and decision-makers . Drive adoption of Wynn’s automotive additive programs and RAIN-X premium blade solutions within dealership service and parts departments and OEM….. . Create and execute strategic sales plans aligned with dealer revenue goals and operational efficiencies . Financial Planning & Market Expansion Develop and execute financial models, forecasting tools, and sales metrics to track and optimize growth opportunities. Identify emerging trends in the automotive fixed ops space , including EV/hybrid service and dealer profitability strategies . Work collaboratively with cross-functional teams to support revenue goals. Wynn’s Distributor Expansion In areas lacking distributor coverage, identify and evaluate potential new Wynn’s distributors . Work with distributors to align business models with Wynn’s national growth strategy . Provide training, support, and sales guidance to ensure distributor success in servicing key dealer accounts.

Requirements

Bachelor’s degree in Business, Marketing, Finance, or a related field (required)
8+ years in business development, sales, or strategic partnerships within the automotive dealership or aftermarket industry (required)
Previous experience selling automotive chemicals, fluids, or service programs (preferred but not required)
Deep understanding of dealership fixed operations, procurement, and service strategies
Knowledge of financial forecasting and market expansion methodologies
Understanding of OEM relationships and dealership decision-making processes
Strong grasp of automotive service product positioning within large-scale dealer groups
Strategic Sales Expertise – Proven success in high-value B2B sales within auto dealerships
Financial Acumen – Ability to build financial models, forecasts, and ROI-driven business cases
Relationship Management – Strong connections with dealer principals, fixed ops directors, and decision-makers
Results-Driven – Track record of exceeding revenue and acquisition targets
Negotiation & Presentation Skills – Ability to sell value-added solutions in high-stakes meetings
Regularly required to communicate clearly, both verbally and in writing
Frequent travel (up to 70%) to dealer groups, distributor locations, and industry events

Nice To Haves

Established network within major dealership groups
Proven ability to sell into fixed operations and present solutions to dealership executives
Expertise in financial modeling, forecasting, and P&L impact analysis
Ability to navigate complex sales cycles and drive long-term contractual agreements
Automotive Sales or Fixed Operations certifications (preferred)

Responsibilities

Top National Dealer Group & OEM Acquisition Establish and leverage existing relationships to introduce and secure Wynn’s and RAIN-X programs
Present data-driven business cases and ROI models to dealership owners, fixed operations directors, and decision-makers
Drive adoption of Wynn’s automotive additive programs and RAIN-X premium blade solutions within dealership service and parts departments and OEM…..
Create and execute strategic sales plans aligned with dealer revenue goals and operational efficiencies
Financial Planning & Market Expansion Develop and execute financial models, forecasting tools, and sales metrics to track and optimize growth opportunities.
Identify emerging trends in the automotive fixed ops space , including EV/hybrid service and dealer profitability strategies
Work collaboratively with cross-functional teams to support revenue goals.
Wynn’s Distributor Expansion In areas lacking distributor coverage, identify and evaluate potential new Wynn’s distributors
Work with distributors to align business models with Wynn’s national growth strategy
Provide training, support, and sales guidance to ensure distributor success in servicing key dealer accounts.