Business Development Manager

OLIVER Agency - North America•New York, NY

1d•$102,000 - $114,000

About The Position

You'll be a growth engine for OLIVER's new business pipeline—identifying, qualifying, and nurturing opportunities that showcase our unique position within The Brandtech Group ecosystem. Working at the intersection of technology and creativity, you'll translate your outbound prospecting expertise into meaningful conversations with marketing decision-makers seeking integrated solutions that combine creative services with cutting-edge AI and marketing technology. This role demands someone who can operate at scale (200+ high-quality touchpoints monthly) while maintaining the personalization, research depth, and consultative approach that creates authentic connections. You'll turn cold prospects into warm conversations, warm conversations into qualified opportunities, and qualified opportunities into pipeline that converts into transformational, multi-year client partnerships. Success means consistently generating qualified opportunities—20+ meaningful discovery meetings per month and $10M+ in annual pipeline—while developing the marketing services acumen, industry knowledge, and consultative selling skills that position you for growth into Client Partner, Account Director, and ultimately VP Growth roles. You'll work closely with the VP of Growth, Solutions Directors, and senior OLIVER leadership—learning how to navigate complex sales cycles, craft compelling business cases, and position integrated creative + technology solutions that clients can't build on their own. This is your opportunity to be part of a high-performing growth team that's redefining how enterprises approach marketing transformation.

Requirements

5+ years of SDR/BDR/AE experience with consistent achievement of prospecting and pipeline generation targets in technology sales environments—preferably SaaS, martech, adtech, or creative/marketing platforms
Outbound prospecting expertise that combines high-volume activity with personalized, human-centered outreach—you know how to scale without losing authenticity, and you've proven you can turn cold outreach into warm, qualified conversations
Track record of quota achievement—demonstrable success generating qualified pipeline, booking meetings with senior marketing executives, and advancing opportunities through complex sales cycles
CRM and sales tool proficiency—experienced with Salesforce, sales engagement platforms (Outreach, SalesLoft, Apollo), LinkedIn Sales Navigator, intent data tools, and prospecting automation that amplifies (not replaces) human judgment
Technology sales background in martech, adtech, creative platforms, marketing automation, or SaaS solutions serving marketing, creative, or brand teams
Curiosity about AI and creative automation—ability to discuss (at a high level) how generative AI, agentic workflows, and marketing technology amplify creative capabilities, improve efficiency, and enable personalization at scale
Experience selling to marketing stakeholders—comfort engaging CMOs, VPs of Marketing, Creative Directors, Marketing Operations leaders, and digital transformation executives; understanding their priorities, challenges, and decision-making dynamics
Interest in creative industries—genuine appreciation for how brands are built, how creative work is produced, and how technology is transforming marketing and content creation (you don't need to be a creative yourself, but you need to be curious about the space)
Consultative approach to sales—you lead with questions, not pitches; you're genuinely curious about prospect challenges and motivated to understand before you propose solutions
Comfort with complex value propositions—ability to articulate how creative services and technology capabilities work together, and why integrated solutions deliver better outcomes than point solutions or traditional agency models
Business acumen and commercial curiosity—interest in understanding how marketing budgets work, how agencies are compensated, what ROI means to a CMO vs. a CFO, and how procurement evaluates vendors
Adaptability across stakeholder types—you can switch between speaking the language of creative leaders (brand, storytelling, craft) and technology/operations leaders (efficiency, scalability, automation, measurement)
Genuine relationship-building skills—you create authentic connections through empathy, active listening, and consultative conversations; people trust you because you're helpful, not just because you're persistent
Research and personalization discipline—you do your homework before every outreach; you demonstrate understanding of a prospect's business, industry, and challenges in ways that earn attention and respect
Strong written and verbal communication—professional, clear, and compelling in emails, LinkedIn messages, phone conversations, and virtual meetings; able to articulate complex ideas simply
Executive presence (in development)—comfort engaging senior leaders in video and in-person settings; able to hold your own in conversations with VPs and C-suite executives while knowing when to bring in senior OLIVER resources
Ambition to evolve beyond traditional tech sales—you see this role as a pathway into high-value marketing services and transformation consultative selling, not just a quota-carrying job
Intellectual curiosity about marketing transformation—you're excited to learn about in-house agencies, embedded models, AI-native creative operations, and the future of how marketing work gets done
Resilience and persistence—you're comfortable with rejection, long sales cycles, and the patience required to nurture opportunities that may take 6-12 months to convert; you maintain optimism and momentum even when deals stall
Collaborative, team-oriented approach—you're not a lone wolf; you share insights, celebrate team wins, ask for help when needed, and contribute to a culture where everyone's success is interconnected
Inclusion champion—committed to fostering a culture where different perspectives, backgrounds, and working styles are valued; actively anti-racist and pro-inclusive in how you show up every day
Integrity and follow-through—you do what you say you'll do; you build trust through consistency, transparency, and ethical behavior in every prospect interaction
Formal degrees are welcome but not required—equivalent experience gained through work, self-directed learning, certifications, or other pathways is equally valued
If you're excited about this role but don't meet every requirement, we encourage you to apply—we're looking for high-potential talent who can grow into the role, not just candidates who check every box today

Responsibilities

Generate qualified pipeline through disciplined, strategic outbound prospecting—targeting 200+ meaningful, personalized touchpoints monthly across enterprise prospects seeking creative and technology transformation solutions
Research and qualify prospects using sales intelligence platforms, intent data, and multiple sources to deeply understand each target's creative challenges, technology stack gaps, organizational dynamics, and transformation priorities
Execute multi-channel outreach campaigns that combine email, LinkedIn, phone, and video prospecting with highly personalized messaging tailored to each prospect's specific context, industry, and business challenges
Track and optimize performance using Salesforce and sales engagement tools to improve conversion rates, refine messaging, test outreach sequences, and identify patterns in prospect response and buying behavior
Develop relationships with marketing leaders, creative directors, marketing operations heads, and transformation executives—progressing conversations from initial cold outreach to qualified opportunity through value-driven, consultative engagement
Conduct discovery conversations that go beyond surface needs to uncover underlying business challenges, budget dynamics, decision-making processes, and timing—demonstrating curiosity, insight, and genuine interest in solving problems, not just booking meetings
Position OLIVER strategically by sharing relevant client stories, use cases, and outcomes that demonstrate our ability to solve similar challenges—building credibility and trust before formal sales cycles begin
Qualify opportunities rigorously using established frameworks (MEDDIC, BANT, or similar) to ensure prospects have genuine need, budget, authority, and timeline before advancing to the next stage
Collaborate with senior team members on integrated proposals, RFP responses, and pitch presentations—contributing prospect intelligence, research, and relationship context that strengthens our competitive position
Support deal progression by coordinating meetings, assembling briefing materials, providing CRM updates, and ensuring seamless handoffs as opportunities move through the sales pipeline
Multi-thread strategically by identifying additional stakeholders within target accounts and facilitating introductions that de-risk single-champion dependencies
Nurture long-term prospects who aren't ready to buy today through systematic, value-driven engagement—sharing case studies, thought leadership content, industry insights, and examples of creative + technology integration that keep OLIVER top-of-mind
Collaborate with Marketing teams on account-based marketing (ABM) campaigns targeting high-priority accounts—providing sales intelligence, prospect feedback, and conversion insights that optimize campaign performance
Participate in event strategy and execution—attending conferences, hosting networking sessions, and following up with prospects in systematic ways that convert event interactions into pipeline
Leverage content and thought leadership created by OLIVER executives and SMEs to provide value in every touchpoint, positioning yourself as a trusted resource, not just a sales contact
Stay ahead of industry trends in marketing technology, AI-powered creative production, in-house agency evolution, marketing transformation, and the convergence of creative and performance marketing
Develop category expertise around GenAI in marketing, agentic workflows, embedded agency models, and the business challenges facing enterprise CMOs and marketing leaders
Bring market intelligence back to the Growth team—sharing competitive insights, emerging buyer objections, shifting industry narratives, and prospect feedback that informs our go-to-market strategy