Business Development Manager

Hotaling & CO.

About The Position

The Business Development Manager (BDM) is a full-time, exempt position focused on growing the Hotaling & Co. business in both on and off-premise accounts. The primary responsibility of the role is building and managing key account relationships, driving quality distribution in both channels, and achieving the H&Co. annual goals. The territory spans from Massachusetts to Connecticut. The ideal Business Development Manager will have experience in wine, spirits, and/or hospitality with a strong understanding of the New England market. Industry connections and community presence are especially important for success in this role. This person thrives in an autonomous work environment and takes initiative. Most importantly, the ideal candidate for this role is energized by the ever-changing nature of our industry and eager to be engaged in the marketplace. Salary: $90k base Reporting The BDM reports directly to the Regional Sales Manager.

Requirements

Minimum 3 years experience with proven track record of achievement.
3 years of experience in alcohol sales.
Self-starting enthusiasm with can-do attitude.
Able to work as part of a team and independently.
Willingness to work full-time, non-traditional, late night hours as required and travel throughout assigned territory and occasionally beyond.
Must be reliable, and possess a high level of work ethic to go above and beyond to accomplish goals.
Proven ability to develop relationships and influence others (accounts, bartenders and distributor teams).
Passion for artisanal and craft spirits.
Resourceful, creative and organized with ability to manage timelines, budgets and event logistics
Excellent communication and selling skills (both verbal and written).
Strong computer skills, particularly in MS Office Suite
Must have a valid driver’s license and clean driving record.
Physical capabilities necessary to complete duties of the job.

Nice To Haves

Recognized credibility in local mixology / bartending community a plus.
On and off-premise sales, marketing or promotion experience in the local market.
Existing relationships with top accounts in the local market and with Southern Glazer's Wine & Spirits.

Responsibilities

Accountable for driving high quality distribution of H&Co. brands in identified target accounts
Identifying and developing new prospects within assigned territory.
Maintain and drive business in key accounts, visiting on an ongoing basis to review H&Co. priorities.
Execute events and tastings within account universe to drive sales at account level.
Establish expert brand knowledge. Be ready and able to train account staff and ignite passion around H&Co. brands.
Secure back-bar distribution, visibility and impactful menu placement plan in target accounts to enhance consumer pull through and rate-of-sale.
Secure displays and optimal shelf placement at retail, identifying opportunities for line extension and multiple facings.
Guide accounts in effective merchandising and brand visibility, ensuring brand marketing materials and displays are utilized properly and effectively.
Developing and maintaining sustainable records of sales achievements/quotas and an organized list and plan for both on and off premise accounts.
Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
Collaborate with distributor on brand and sales objectives, through ride-withs, team meetings, and general sales meetings.
Conduct product education / samplings, educate store personnel and consumers and complete post sampling recap.
Develop and manage spirits master classes for key accounts and consumers, ensuring we are top of mind in the mixology/ bartending community and within our top tier accounts (both on and off-premise).
Execute consumer and trade events to generate trial and awareness of our brands, while appropriately integrating brand messaging.
Set up and attend brand building promotions such as retailer & consumer samplings, brand launches, cocktail contests, pairings, etc.
Host suppliers visiting the market, assisting the RSM in organizing team building events, distributor engagement opportunities and work days in market to visit target accounts.
Monitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to Marketing and Sales team.