Business Development Manager New England Region

DELAWARE VALLEY FLORAL GROUP LLC•Hartford, CT

9d•$70,000 - $90,000

About The Position

The Business Development Manager supports the Retail Sales division by identifying and driving new business opportunities in targeted regional geographies, while collaborating with internal teams to onboard, retain, and grow customer accounts. This role works closely with Regional Sales Directors, the Customer Success Team, and internal departments to ensure strategic pipeline management, customer support, and successful program adoption.

Requirements

5–10 years of sales or sales management experience, preferably in the floral industry or business-to-business distribution.
Strong knowledge of floral products and industry operations.
Excellent written and verbal communication and customer service skills.
Strong Microsoft Office 365 proficiency.
Ability to travel and work independently in the field.
Must reside in Massachusetts or Connecticut
Applicants must be legally authorized to work in the United States.

Nice To Haves

Familiarity with Smartsheet, Tableau, and Salesforce (or other CRM/BI tools) preferred.

Responsibilities

Identify and drive net new business opportunities using a variety of tools and resources, including DVFLORA.com leads, prior customer reactivation lists, NAICS code lists, internet search tools (Google, Yelp), field reconnaissance, word-of-mouth referrals, and regional pipeline building.
Collaborate with RSDs to organize regional lead pipelines, set goals and objectives, and track customer activity and progress.
Work with the Customer Success Team to manage incoming leads, ensure swift response, and support first-sale opportunities.
Qualify leads using ABC analysis and segment customers to appropriately categorize potential.
Take the lead on DVFG presentations to prospective customers and oversee the processing, onboarding, and setting up of new accounts.
Actively visit new and existing customers in assigned markets. (50–85% of role requires field-based travel.) Visitations to existing customers to support Sales and RSD for the following Customer types. • Declining customers • Flat customers • Underpenetrated (Secondary Supplier) • New account with potential • High growth customers
Introduce and demonstrate DV sales tools and programs including DVFLORA.COM, Grower Direct, Dutch Direct, Japan Direct, Cream of Crop, and Drop Ship opportunities.
Coordinate the new customer information package, monitor feedback, and help conduct follow-up performance reviews.
Manage customer sample programs and assist in customer troubleshooting related to Distribution, Product, A/R, and other operational areas.
Represent the company at trade shows and local industry events, including support with booth design, set up, and breakdown.
Support the adoption and training of CRM tools (currently Smartsheet transitioning to Salesforce) for sales and activity tracking.