Business Development Manager, Architectural Films

Avery Dennison Corporation•Mentor, OH

39d•$124,000 - $160,000

About The Position

We are seeking a proactive and results-oriented Business Development Manager to lead our growth strategy within the Architecture, Building, and Construction (ABC) segment. This is a critical, front-line role responsible for building our brand, opening new routes to market, and forging key strategic partnerships. The successful candidate will have a proven track record of driving profitable revenue by identifying new opportunities and building a robust sales pipeline for innovative products. You will be instrumental in expanding our market presence and securing large-scale projects with architects, designers, and key end-users across the Segment value chain.

Requirements

Bachelor's Degree required; MBA or advanced degree preferred.
8+ years of business development, sales, product management, or related experience.
At least 3+ years of experience selling/marketing manufactured materials into the Architecture, Building, and Construction value chain.
A consistent and proven track record of developing sales and a robust pipeline for new technologies or products. Previous use and knowledge of CRM tools. (Salesforce a plus)
A strategic thinker who looks beyond immediate sales
Demonstrated experience in negotiating complex transactions with upper-level management.
Adaptable to changing market conditions
Results-oriented with a relentless focus on achieving goals.
A highly curious individual, always seeking to learn about new technologies, trends, and the competitive landscape
Strong business acumen, financial skills, and the ability to prepare professional written proposals and presentations
Excellent communication, presentation, negotiation, and teamwork skills
60-70% Travel required

Nice To Haves

Experience in e-Commerce a plus

Responsibilities

Accelerate Growth and Market Expansion: Identify, evaluate, and lead new business opportunities within the ABC segment. This includes mapping sub-segments, conducting competitive analysis, and developing strategic plans to create new markets and drive penetration in existing markets
Build Strategic Alliances: Act as the primary contact for forging and nurturing relationships with key stakeholders, including architects, design firms, material specifiers, direct customers/end-users, and other value chain influencers. Craft joint ventures and partnerships that generate and materialize new business.
Lead Generation and Pipeline Management: Actively prospect for new accounts and projects, with an emphasis on "spec-in" opportunities. Develop and maintain a strong sales pipeline to meet or exceed growth targets for architectural products including, Architectural Graphics Films and Window Films.
Project Initiation and Sales Support: Lead the initial phases of the project lifecycle, starting with customer engagement and needs assessment, and provide ongoing process support to the sales representative. Formulate scalable business models and success stories to be leveraged by the broader sales team.
Market & Competitive Intelligence: Provide ongoing analysis of market trends, competitive products, and pricing strategies. Act as the "voice of the customer" to communicate insights and unmet needs to internal product and commercial teams.
Target the Right Audience: Conduct research to understand the "buyer" and "learner" personas within our target companies. Collaborate with the Marketing team to tailor educational content to address the specific pain points, challenges, and goals of each audience segment (e.g., technical users, procurement managers, C-level executives).
Cross-Functional Collaboration: Partner closely with internal teams, including sales, product management, and marketing, to ensure product portfolio and positioning are aligned with market needs. Support product development, promotional activities, and commercialization initiatives.
Brand Awareness: Identify and actively participate in trade shows, seminars, and industry events to present our products, build brand awareness, and network with potential customers and partners.
Develop and Lead Educational Initiatives: Create a comprehensive educational curriculum for B2B clients and partners. This includes designing compelling content-such as presentations, webinars, case studies,,white papers and learning events such as "Lunch & Learn" sessions to demonstrate how our products solve specific customer challenges.
Become a Subject Matter Expert: Develop a deep understanding of our products and services, their technical specifications, and their unique value propositions. Be the go-to resource for both internal teams and external partners.