Business Development Growth Specialist

City Fertility HRMVic, WA
11d

About The Position

We are looking for 4 State-Based Business Development Growth Specialists who are innovative, self-starters and passionate about making a real impact in healthcare. These newly created roles offer the chance to shape growth strategies, build meaningful partnerships and help more people access world-class fertility care. If you thrive on autonomy, creativity, and collaboration, this is your opportunity to join a progressive team and make a difference. Roles are currently available in Brisbane, Melbourne, Sydney and Perth. About City Fertility Over 21,000 babies and countless smiles for more than 21 years. Established in 2003, City Fertility (CFC) is one of Australia’s leading IVF and fertility service groups. We provide seamless care across the full fertility spectrum, ensuring the best possible chances of conception through rigorous protocols and science-based treatments. As a proud partner of the CHA IVF global network , we benefit from over 35 years of world-renowned expertise in reproductive medicine . This partnership gives us unique access to CHA and SMG’s global medical, operational, and research excellence—allowing us to offer cutting-edge fertility care with a personal touch . As a Business Development Growth Specialist , you will be at the forefront of expanding our reach and impact. Your mission? Drive patient acquisition, strengthen referral networks, and elevate our brand presence across your state. You will build authentic relationships with healthcare professionals, community organisations, and corporate partners, helping more people access world-class fertility care.

Requirements

  • Minimum 5 years' experience in business development, sales, or marketing within healthcare or related sectors, with proven growth outcomes
  • Exceptional relationship management and communication skills, demonstrating professionalism and empathy in stakeholder engagement
  • Strong commercial acumen and strategic thinking, with ability to interpret data and market trends to drive decision-making
  • Proficiency in CRM systems, Microsoft Office suite, and digital communication platforms
  • Current driver's license and ability to travel regularly within assigned state

Responsibilities

  • Develop and implement state-based business development plans aligned with national growth objectives
  • Identify and pursue new referral sources, market segments, and partnership opportunities
  • Build and maintain strong relationships with referring clinicians, allied health professionals, and community organisations
  • Represent City Fertility at professional conferences, networking events, and community forums as a brand ambassador
  • Deliver targeted educational and engagement events for healthcare professionals and community audiences
  • Monitor referral trends, conversion metrics, and campaign effectiveness; provide regular performance reports
  • Collaborate with State Operations Managers and clinical teams to align business development activities with operational capacity
  • Ensure compliance with RTAC standards, NHMRC guidelines, privacy laws, and ethical marketing practices
  • Utilise CRM systems to manage stakeholder engagement and maintain accurate data records
  • Support implementation of corporate fertility benefit programs and workplace wellness initiatives
  • Provide market intelligence and competitor analysis to inform strategic planning

Benefits

  • flexible and supportive work environment
  • genuine opportunities for professional growth
  • chance to make a meaningful contribution to a growing healthcare group
  • Be part of a global network with cutting-edge fertility expertise
  • Work in a collaborative, forward-thinking team that embraces innovation
  • Make a real impact by helping people achieve their dream of parenthood
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