About The Position

The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.

Requirements

  • Experience in sales, hospitality, brand activation or a customer-facing role
  • A commercial mindset and motivation to deliver against targets
  • Strong relationship-building and communication skills
  • The ability to manage your time effectively and prioritise across a territory
  • A genuine interest in brands and how consumers experience them
  • A full, valid driving licence and the ability to travel across the territory

Responsibilities

  • Win new listings and grow sales in key independent On Trade outlets
  • Manage a territory to deliver clear sales and visit targets
  • Build strong, long-term relationships with licensees and venue managers
  • Bring Diageo brands to life through menus, POS and tailored in-venue activity
  • Train and engage bar teams to deliver great brand experiences and quality serves
  • Ensure the right products are available in outlets through effective visit and stock planning

Benefits

  • You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
  • Flexibility is key to our success.
  • Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
  • You’ll be welcomed and celebrated for who you are just by being you.
  • You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
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