Business Development Executive

Retail Insight

1d • Remote

About The Position

Are you ready to push your career in an exciting, fast-growing company?
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We’re Retail Insight, a cutting-edge software and analytics company that helps businesses unlock their potential through data-driven solutions.
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We’re looking for a creative, fearless, and strategic pipeline builder — part BDR, part marketer — to help us generate and convert demand across a focused set of ~300 target accounts in the US retail and grocery sector. You’ll own the motion from intent to opportunity, applying modern marketing craft tailored to this market: intent-based targeting, high-signal messaging that resonates with retail decision-makers, direct mail campaigns, regional events in key US retail hubs, and other creative plays that drive demos and build pipeline momentum.
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This isn’t your traditional BD role — it’s an opportunity to shape what modern account-based prospecting looks like. You’ll design and execute plays that blend data, creativity, and hustle to earn attention, meetings, and momentum.

Requirements

• Prior experience in B2B sales development, demand generation, or field marketing across US markets
• Experience selling SaaS or technology products
• A marketer’s creativity with a salesperson’s grit — you know how to get attention and convert it into meetings.
• Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene).
• Proven ability to write personalized, relevant outreach that earns senior-level engagement.
• Comfortable owning regional events and direct mail campaigns that actually convert.

Nice To Haves

• Experience in retail or grocery tech, or selling/marketing to retail executives.

Responsibilities

• Create Demand Across Target Accounts
• Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach.
• Segment and prioritize ~300 ICP accounts by cohort and tier.
• Craft Messaging That Earns Demos
• Write relevant, high-signal emails and CTAs that spark curiosity and action.
• Pair outreach with social touches, events, executive assists, and direct mail.
• Run Regional Events & Direct Mail Campaigns
• Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts.
• Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance.
• Collaborate & Convert
• Partner with sales and marketing on Create > Capture > Convert plays each quarter.
• Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points.
• Keep data clean and reporting sharp in HubSpot.
• Learn, Share, and Optimise
• Track engagement, report weekly wins, and surface insights for ongoing testing.
• Experiment boldly, measure impact, and iterate quickly.

Benefits

• Hybrid & Flexible Working: Work from anywhere with 2 days in-office per week (typical), plus summer hours and extra days off for life’s big moments (including your birthday and wedding).
• Generous Time Off: 26 days PTO (increasing with service), paid volunteer days, and full support for your wellbeing, including mental health resources.
• Career & Learning: Access to a top-tier learning platform, career progression plans, and support to create your ideal home workspace.
• Health & Financial Benefits: Comprehensive medical, dental, and vision coverage, plus a 6% matched retirement plan.
• Personal Perks: Annual phone reimbursement, onsite gym access, and customizable benefits via our online platform - and even a great commission plan based on your performance.
• Plus much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed