Business Development Executive

MediaNews Group•Irvine, CA

10d•$31 - $36•Hybrid

About The Position

This is not just a sales role—it’s a chance to drive digital transformation and thought leadership for one of the nation’s largest media organizations. Southern California News Group (SCNG) is seeking a digitally focused Business Development Executive to lead revenue growth across our integrated digital ecosystem. This role centers on Skyline, our premium in-house custom content channel that leverages the trusted reach of our publications to build brand authority for clients. You will sell a sophisticated, digital-first solution that combines the performance marketing power of Adtaxi—our award-winning digital agency—with the scale of SCNG’s 11.1 million monthly readers and nationwide network of 75+ publications. This includes executing high-impact custom content campaigns and delivering strategic reach across multiple platforms. We’re looking for a true “hunter” who can partner with clients on advanced digital strategies, use attribution and the full customer journey to close high-value deals, and help accelerate SCNG’s digital revenue. If you’re passionate about the future of media and selling best-in-class digital solutions, this is your opportunity to shine. This is a hybrid position. A mix of field and remote work with in-office collaboration in Irvine, CA. Candidates must be located in Southern California, including the Greater Los Angeles Area, Orange County, and the Inland Empire.

Requirements

Proven sales success: 2 - 4 years of advertising/media sales experience, with a track record of driving large contract value deals monthly for medium to large businesses and consistently closing deals in digital media or online advertising sales
Hunter mentality: a consultative and strategic sales background with a relentless drive to prospect and close new business. Comfortable with cold calling, outreach, and handling rejection while maintaining a positive, proactive attitude
Sales techniques expertise: thoroughly skilled in sales techniques such as cold-calling and lead generation, with a proven ability to close deals and proficiency with sales platforms (Salesforce Einstein Cadence Sales Engagement)
Self-driven and independent: capable of working independently, identifying and prioritizing business opportunities effectively
Existing book of business: ability to leverage a demonstrable and existing book of business, with current or prospective advertisers in the Southern California market and or greater United States for quick revenue generation
Contract negotiation skills: demonstrated ability to negotiate multi-variable contracts and successfully close new business deals
Positive and entrepreneurial attitude: bring a positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment
Strong communication and time management: exhibit excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities
Must possess and maintain a valid driver’s license and have reliable transportation

Responsibilities

Proactively prospect, qualify and close: take charge of the entire sales process, from generating prospects to closing deals, with 100% focus on new business opportunities (no leads are provided, all leads must be self generated) and exceeding KPI goals for your clients
Create compelling sales presentations: develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services
Cultivate long-term relationships: strengthen and maintain partnerships with clients to ensure lasting business relationships and continued revenue growth and to define KPI's and success metrics for campaign performance
Strategic matchmaking: utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SCNG/Skyline/Adtaxi products, including CTV, YouTube TV, DOOH, Meta, Snap, TikTok, X, programmatic advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile and print
Stay informed on industry trends: stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry
Expert sales knowledge: demonstrate expert knowledge in online media channels, as well as an understanding of how to map the customer journey across online and offline channels and leverage attribution modeling to correspond with key KPIs, enabling you to effectively position our products and services against competitors
Analyze sales metrics: assess key sales metrics to develop effective strategies for achieving sales success
Collaborate internally: navigate smoothly across various departments within SCNG to create compelling media solutions for advertisers