Business Development Associate

Pinnacle Wound ManagementBuffalo, NY

About The Position

At Pinnacle Wound Management, we are committed to transforming wound care by delivering expert, compassionate services to long- term care facilities. Our mission is to improve outcomes and quality of life for patients by providing expert wound care services . We’re growing fast— and looking for a Business Development Associate to help us expand our impact. Position Summary: As a Business Development Associate, you will play a critical role in driving the growth of our wound care services. This position is ideal for a self- starter who thrives in a fast- paced, high- volume outreach environment and excels at building strong professional relationships. You will connect with key decision- makers at nursing homes, long- term care, and skilled nursing facilities to introduce and promote Pinnacle’s wound care solutions.

Requirements

  • Proven experience in business development, sales, or lead generation (healthcare experience a plus).
  • Strong phone presence with the ability to confidently communicate value and build rapport.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to multitask, prioritize, and manage time efficiently.
  • Proficient with CRM software and lead tracking tools.
  • Self-motivated, driven, and passionate about helping others through business growth.
  • AA/AS degree or equivalent experience in business development or sales.

Responsibilities

  • Conduct high-volume outreach (minimum 90 cold calls per day), email campaigns, and networking to generate qualified leads.
  • Develop and maintain relationships with facility directors, administrators, and key decision-makers in the long-term care industry.
  • Identify and qualify new business opportunities to maintain a strong sales pipeline.
  • Present and promote Pinnacle’s wound care services through calls, virtual demos, and in-person meetings.
  • Collaborate with sales and operations teams to ensure seamless client onboarding and satisfaction.
  • Perform ongoing market research to identify trends, competitors, and emerging opportunities.
  • Consistently meet or exceed quarterly and annual business development targets.
  • Maintain accurate records of outreach, interactions, and pipeline progress in CRM software.
  • Share insights and strategic recommendations to improve lead generation and outreach effectiveness.

Benefits

  • Competitive base salary plus performance-based commission
  • 401(k) with employer match
  • Comprehensive medical, dental, and vision insurance
  • Paid time off and professional development opportunities
  • Performance-based bonuses (quarterly and annual)
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