Business Development Associate

Agru America Inc

About The Position

The Business Development Associate is a marketing role focused on generating leads by cultivating early-stage interest. This role lives in HubSpot, developing automations and systems to establish and maintain a communication channel between prospective customers and AGRU. The Business Development Associate will help coordinate lunch-and-learns, webinars, and presentations with the sales and technical teams. Reports to the Marketing Business Unit Manager. Travel: up to 30%.

Requirements

Bachelor's degree in business, marketing, engineering, or a related field
Proficiency with CRM systems for pipeline management (HubSpot preferred)
Willingness to make cold calls, schedule meetings, and pursue new contacts
Excellent communication and presentation skills
Ability to understand technical applications and speak credibly on behalf of the company
Strong organizational skills for categorizing and organizing early prospects
Comfort with up to 30% travel to support engineer visits, lunch-and-learns, and industry events.

Responsibilities

Identify and pursue opportunities in emerging markets and underserved geographic territories.
Follow up with early-stage leads from trade shows, web inquiries, and industry events.
Schedule and coordinate lunch-and-learns for engineering firms, utilities, and contractor groups
Coordinate engineer visits to introduce AGRU capabilities and understand upcoming project pipelines.
Use HubSpot and the content team to nurture long-cycle opportunities through regular touchpoints and educational engagement.
Transition qualified, sales-ready leads to appropriate sales representatives with complete project intelligence.
Maintain ownership of early-stage prospects while sales pursue near-term conversions.
Use HubSpot to track all prospect interactions, opportunity stages, and follow-up schedules.
Rank opportunities based on project timing, budget allocation, and conversion probability.
Maintain visibility into emerging market trends and the competitive landscape.
Provide regular pipeline reports showing early-stage opportunity volume and progression
Flag high-priority opportunities requiring technical sales engineer involvement
Develop working knowledge of all AGRU America product lines.
Coordinate lunch-and-learn presentations with product specialists.
Brief the sales team on the prospect's needs, project requirements, and history before the handoff.
Gather market feedback on pricing sensitivity, competitive positioning, and product gaps.