BUSINESS DEVELOPMENT ASSOCIATE - MARKETING
About The Position
RESPONSIBILITIES: Digital Content & Social Media Assist with designing, building, and maintaining LGM’s social media presence. Collaborate with company’s functional areas and coordinate content creation for articles, press releases, blog posts, and social media. Assist with the creation and production, including graphic design, of materials for company collateral, marketing assets, and digital presentations. Website & Digital Marketing Support Assist with the planning and execution of web, SEO/SEM, database marketing, email marketing, social media, and digital advertising campaigns. Assist with measuring and reporting the performance of digital marketing campaigns and evaluating results against key performance indicators (KPIs) and return on investment (ROI). Campaign Development Support the creation and execution of marketing campaigns (email marketing, digital advertising, sponsored social media content, etc.). Contribute to the planning for new and creative growth strategies across multiple marketing channels. Tradeshow & Vendor Coordination Coordinate and organize tradeshow arrangements (registration, shipping, promotion) as directed. Support the management of third-party vendors, including the company’s advertising agency, webmaster, and tradeshow organizers. Market Research & Team Support Research and analyze market trends, industry developments, and competitor activity. Assists with the creation and execution of the corporate marketing plan for all business units Perform duties as directed by the Sr. Manager of Marketing and VP of Business Development. QUALIFICATIONS: Bachelor’s degree in Business, Marketing, or a Life Sciences field (e.g., Biology, Chemistry) 2 years of experience in Pharmaceutical Marketing industry Excellent written and verbal communication skills are required Experience in digital marketing Experience working in a professional team as well as collaboratively in a team environment Experience using AI to learn new concepts, optimize workflows, and draft content is preferred Experience with Salesforce and Pardot/Account Engagement is preferred. Working knowledge of Microsoft Office required Working knowledge of other office and design software including, but not limited to, Adobe Creative Suite (Photoshop, Illustrator) and Canva preferred Strong organizational, multitasking, and data analysis skills Ability to build rapport and effectively interact with stakeholders at all levels of the organization Proactive, energetic self-starter with strong problem-solving skills Ability to work onsite daily at the Boca Raton, FL office
Requirements
- Bachelor’s degree in Business, Marketing, or a Life Sciences field (e.g., Biology, Chemistry)
- 2 years of experience in Pharmaceutical Marketing industry
- Excellent written and verbal communication skills are required
- Experience in digital marketing
- Experience working in a professional team as well as collaboratively in a team environment
- Working knowledge of Microsoft Office required
- Strong organizational, multitasking, and data analysis skills
- Ability to build rapport and effectively interact with stakeholders at all levels of the organization
- Proactive, energetic self-starter with strong problem-solving skills
- Ability to work onsite daily at the Boca Raton, FL office
Nice To Haves
- Experience using AI to learn new concepts, optimize workflows, and draft content is preferred
- Experience with Salesforce and Pardot/Account Engagement is preferred.
- Working knowledge of other office and design software including, but not limited to, Adobe Creative Suite (Photoshop, Illustrator) and Canva preferred
Responsibilities
- Assist with designing, building, and maintaining LGM’s social media presence.
- Collaborate with company’s functional areas and coordinate content creation for articles, press releases, blog posts, and social media.
- Assist with the creation and production, including graphic design, of materials for company collateral, marketing assets, and digital presentations.
- Assist with the planning and execution of web, SEO/SEM, database marketing, email marketing, social media, and digital advertising campaigns.
- Assist with measuring and reporting the performance of digital marketing campaigns and evaluating results against key performance indicators (KPIs) and return on investment (ROI).
- Support the creation and execution of marketing campaigns (email marketing, digital advertising, sponsored social media content, etc.).
- Contribute to the planning for new and creative growth strategies across multiple marketing channels.
- Coordinate and organize tradeshow arrangements (registration, shipping, promotion) as directed.
- Support the management of third-party vendors, including the company’s advertising agency, webmaster, and tradeshow organizers.
- Research and analyze market trends, industry developments, and competitor activity.
- Assists with the creation and execution of the corporate marketing plan for all business units
- Perform duties as directed by the Sr. Manager of Marketing and VP of Business Development.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
