Business Development and Events Manager
About The Position
The Business Development and Event Manager will promote the destination as a premier sports tourism, conference, tradeshow, and special events location booking large tournaments and sports tourism events. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include selling sponsorships. They will be evaluated based on KPIs set by the General Manager, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.
Requirements
- Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
- Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
- Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
- Skilled at identifying and creating opportunities or promotions to deliver revenue goals
- Must have excellent interpersonal, problem solving and negotiating skills
- Must be a team player and deadline-driven
- Must have excellent verbal and written communication skills
- Must be able to work a flexible work schedule (nights, weekends, holidays and long hours)
Nice To Haves
- Proven success in generating awareness through consumer marketing and branding
- Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
- Experience in using a CRM to manage and nurture potential or current customers
- Experience in sponsorship sales and activation
- Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
- Experience and success in promoting, booking, and delivering special events
- Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
Responsibilities
- Planning and implementing events, tournaments, and rentals to meet revenue targets
- Maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
- Preparing and presenting regular reporting on event strategy and results
- Managing communications with all stakeholders of events
- Sponsorship sales both local and national to meet revenue targets
- Other duties as assigned by management
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
