Business Analyst

Hiebing•Madison, WI

12d•Hybrid

About The Position

At Hiebing, we believe the best ideas come from curious minds working together. We’re a strategy-led agency where analytics isn’t a backseat function—it’s a driver of the work, shaping decisions alongside brand, creative, and media. We’re looking for a Business Analyst who doesn’t just answer questions—they challenge them, reframe them, and turn them into insights that actually move the business forward. If you love getting into the gray, connecting dots others miss, and translating data into stories that influence real decisions—you’ll fit right in. What This Role Is (and Isn’t) This is not a reporting role. You won’t be waiting for tickets—you’ll be helping define the problem. Success here means: Influencing decisions, not just delivering analysis Bringing proactive ideas, not just responding to asks Driving measurable business impact

Requirements

4+ years in analytics, business analysis, or data science roles
Strong experience with A/B testing, experimentation, and marketing analytics
Ability to turn data into clear, actionable recommendations
Experience presenting to and influencing stakeholders
Strong business judgment and comfort working in ambiguity
Excellent communication and storytelling skills
Ability to work independently while collaborating across teams
SQL as a primary tool for data analysis
Experience with modern data environments (Snowflake, Databricks, or similar)
Dashboarding and visualization (Power BI or similar)
Python or similar tools for deeper analysis and automation
Curiosity and interest in leveraging emerging AI tools to enhance analysis and insight generation

Responsibilities

Act as a primary analytics partner across marketing, promotions, loyalty, and product initiatives
Translate ambiguous business questions into structured analytical approaches
Measure the incremental impact of campaigns, promotions, and pricing strategies
Conduct analyses including market basket, cannibalization, customer segmentation, and LTV
Synthesize findings into clear recommendations and executive-ready narratives
Proactively identify opportunities and bring forward new analytical ideas
Present insights and recommendations directly to stakeholders and clients
Partner with data and analytics teams to ensure data quality and consistency