Business Analyst, GTM operations

ZappiBoston, MA
11d$80,000 - $90,000

About The Position

Zappi is hiring a Business Analyst in GTM operations to strengthen our go-to-market execution through data accuracy, reporting excellence, and actionable insights. This role is ideal for someone who enjoys working with data, is curious to investigate questions, can drive business insights and clean, reliable information. You’ll collaborate across Sales, Marketing, Product, and Customer Success teams to ensure consistent reporting, operational efficiency, and clear insights from data across our CRM & Business Intelligence tools. You’ll play a key part in ensuring Zappi’s booking & revenue data tells a clear story that leadership can act on. Success in this role means maintaining trustworthy reports, surfacing meaningful insights, and helping GTM teams make fast, informed, data-driven decisions.

Requirements

  • 1-3 years of experience in analytics (Business analysis, Financial analysis, or Revenue operations)
  • Strong skills in data and spreadsheet manipulation, navigating CRM and BI tools, and confidence using XLOOKUPs and pivot tables.
  • Familiarity with SQL, Salesforce & Tableau, along with data uploads and exports across systems.
  • Detail-oriented with a focus on data integrity and consistency
  • Analytical thinker who can connect data insights to business outcomes
  • Effective communicator, comfortable collaborating with technical and non-technical teams
  • Curious, proactive, and eager to learn in a fast-paced environment

Nice To Haves

  • Prior exposure to consulting, sales ops, rev ops, or marketing ops is helpful

Responsibilities

  • Analyze GTM performance to identify trends, risks, and opportunities
  • Translate data findings into clear, actionable insights for leadership
  • Support forecasting, pipeline reviews, and performance reporting with timely analysis
  • Contribute to business reviews and presentations with data-backed insights
  • Maintain data accuracy and consistency across Salesforce, Tableau, and spreadsheet-based reports
  • Audit and clean data to ensure reliability for reporting and decision-making
  • Build and update dashboards to track sales performance, pipeline health, and revenue metrics
  • Partner with cross-functional teams to define data standards and ensure alignment
  • Collaborate with Sales, Marketing, and Customer Success to streamline reporting processes
  • Help optimize GTM workflows and documentation for scalability
  • Support continuous improvement of dashboards and analytics tools

Benefits

  • Generous PTO allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
  • One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
  • Flexible working arrangements, including remote (unless otherwise specified)
  • Thoughtfully designed offices to support both individual work and collaboration without interrupting others
  • Wellbeing benefits and access to trained therapists / counsellors
  • Company paid Life, AD&D, Short term & Long term disability
  • Access to Zappi's Health, Dental and Vision Insurance Plan
  • Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
  • Tailored personal development through training allowances, coaching, mentorship and career frameworks
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