Buick GMC Assistant Global Brand Strategy & Marketing Integration Manager

General Motors•Warren, MI

6d•Hybrid

About The Position

The Assistant Global Brand Strategy & Marketing Integration Manager is responsible for supporting the development and adherence to the brand's identity, positioning, and overall market presence across GM’s global markets to help drive core results. This role fosters collaboration across teams to bring efficiencies and consistency globally. This individual will collaborate with and support global marketing teams serving as a key point of contact for brand strategy and product information across markets. They will represent the global perspective on strategy, tactical plans, and creative assets. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy. The successful candidate will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision. They will support a cross-functional team in developing and maintaining the Global Vehicle Positioning and Global Product Roadmap. This role is essential in supporting the development of strategic opportunities to position the brand as a global Tier 1 Electric Vehicle leader. The individual will seek organizational support for key brand initiatives and challenges such as sustainability efforts, long-term and five-year brand planning, and other strategic areas. They will also work closely with markets to contribute to the company’s earnings before interest and taxes (EBIT) goals while safeguarding brand standards.

Requirements

Bachelor's Degree
5+ years of marketing experience required; automotive industry experience or other relevant sectors preferred
Experience in a Global Marketing Org and/or experience working internationally
Broad marketing skillset and ability to effectively collaborate across functions
Excellent written and verbal communication skills
Strong project management and organizational skills
Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying times zones
Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed

Responsibilities

Support consistent global brand strategy that aligns with the overall business objectives and resonates with target audiences worldwide
Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets
Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope
Participate in the Global Brand Governance process (monitor, audit, and reporting)
Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan
Monitoring and evaluation of key performance indicators ( KPI’s), consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies
Support integration and roll out of go to market plans for global markets
Support a cross functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap
Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations
Support the execution of global only content defined for each initiative scope and global market needs
Support the integrated global market process, leveraging agency partners as required
Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate
Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team
Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice
Support and foster a culture of brand advocacy among international teams