BR-2606 BRIDGE Acquisition & Advertising Undergraduate Intern

World Wildlife Fund • Washington, DC

23h • Remote

About The Position

WWF Overview
For 60 years, WWF has worked to help people and nature thrive. As one of the world’s leading conservation organizations, WWF works in nearly 100 countries, connecting cutting-edge conservation science with the collective power of our partners in the field – nearly one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.
At WWF, we are working to create an organization where the richness of all our unique views, experiences, and backgrounds combine to create the most sustainable and inclusive conservation outcomes possible, bringing the greatest benefit to the planet and every person who lives on it.
Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values: Courage, Respect, Integrity and Collaboration.
BRIDGE is WWF’s summer internship program. Launched in 2021, it is a paid internship opportunity aimed at a pool of talented undergraduate and graduate students who could bring fresh thinking and innovation to the environmental sector. In particular, WWF aims to employ interns who have not previously had a breadth of professional experience and have not previously considered conservation as a career pathway.
Position Summary
WWF seeks a BRIDGE Acquisition & Advertising Undergraduate Intern.
This role will support strategic efforts focused on expanding engagement and acquisition with bilingual Spanish/English audiences across the United States. This role is a unique opportunity to gain hands-on experience within a data-driven marketing team while contributing to initiatives that further our outreach to diverse demographics and expand awareness of WWF’s important conservation work.
The intern will be seated within the Acquisition and Advertising team and overseen by the Paid Media Manager, providing exposure to campaign strategy, audience insights, and integrated marketing approaches. They will collaborate cross-functionally with team members in marketing, membership, creative, analytics, web, email, and content to understand how coordinated channel strategies drive awareness, engagement, and growth.

Requirements

• Pursuing an associate’s or bachelor’s program in Marketing, Advertising, Communications, or Public Relations. Those studying outside these areas are still highly encouraged to apply. Must be an actively enrolled student and not received degree at time of internship start date (June 1, 2026).
• Identifies and aligns with WWF’s core values: Courage, Integrity, Respect, and Collaboration.
• Demonstrates courage by speaking up even when it is difficult, or unpopular.
• Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.
• Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.
• Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.
• Ability to meet deadlines and prioritize work as needed.
• Self-starter with the ability to work independently and as a member of a team.
• Proficiency in Excel and Powerpoint.
• Strong analytical skills with the ability to identify trends.

Nice To Haves

• Subject expertise in one or more of the following areas is preferred, but not required:
• Preferably taken coursework in data analysis, market research and/or consumer behavior.
• Bilingual in Spanish & English preferred, but not required.

Responsibilities

• Conduct market research focused on understanding bilingual Spanish/English audiences across the US, including media habits, cultural considerations, and channel preferences.
• Research and develop case studies of campaigns and major brands directed at generational and bilingual audiences.
• Research other non-profit tactics, creatives, and strategy for reaching diverse audiences.
• Collaborate across teams to gather historic audience insights, campaign results, and efforts towards bilingual audiences.
• Use research, WWF-specific audience, historical performance and campaign data, and recent social/advertising trends to develop and pitch a campaign including recommended audiences, channels, language, and creative concepts.
• Present research, insights, and recommended strategy to the marketing and membership teams.

Benefits

• WWF interns will be offered a set of professional development opportunities, aimed at increasing their exposure to conservation and sustainability careers. This includes:
• Development discussions with their manager;
• Up to two online courses through Cornell University’s eCornell program;
• Speed mentoring with different WWF teams;
• Opportunity to present their work to intern peers and WWF staff;
• Session on resume and interviewing best practices.
• Interns will also have access to an array of networking opportunities. This includes meetings with WWF’s staff and leadership team.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: Associate degree