Essential functions and responsibilities: Lead the development and messaging of the brand narrative for United States market Define and manage the brand communication strategy using a variety of media Create, execute, and manage marketing programs and campaigns Collaborate in the development of new products Gather and analyze data on current market trends and competitive activity Establish and maintain brand P&L, budgets, forecasts and pricing Collaborate, participate in and coordinate promotional activities or trade shows Maintain regular job attendance; days of work are Monday—Friday; hours of work 8-hour scheduled days; job may require additional work performed evenings and weekends Nonessential functions: Will be required to perform other duties as directed, requested or assigned Success factors/job competencies: Professional, effective communication skills with team members in all global locations and with all outside parties (customers, consumers, guest artists, etc.) Participation as an active member of the Marketing Department cross-functional teams, supporting team members through responsible communication and follow-through Completion of work by management-assigned deadlines Self-direction while prioritizing, organizing and executing work Ability to work both independently and with others Commitment to Company values of music, integrity, ingenuity, respect and alignment Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical demands: While performing the duties of the job, the incumbent is required to frequently sit, hear and talk; occasionally stand, walk, crouch, and kneel; reach with hands and arms; use hands to finger, feel or handle objects, tools or controls. Employee must occasionally lift and/or move 40 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. Work environment: Variable. Work is primarily conducted in a temperature-controlled office environment. Work is also conducted at trade shows/clinics and outside (example: football field) which means exposure to those environments. Work is conducted with varying lighting and noise levels. Occasionally, several hours per day may be spent operating a motor vehicle or traveling in an airplane.
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Job Type
Full-time
Career Level
Mid Level