Branded Content Strategist, Creator Ad Partnerships

Amazon • New York, NY

1d

About The Position

Amazon Creator Ad Partnerships (CAP) transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions, collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and JJ Redick, Armchair Expert with Dax Shepard, How I Built This with Guy Raz, and more. Our Amazon Music Livestream offering extends our reach from screens to stages — spanning global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions worldwide. As a Branded Content Strategist, you will lead the strategy and execution of high-touch branded content activations for advertising campaigns with top-tier brands and creators. Working at the intersection of creativity and commerce, you'll develop compelling RFP responses, lead cross-functional production initiatives, and bring custom brand integrations to life across audio, video, social, and live event platforms. You'll serve as the connective tissue between Sales, Content, and Creator teams — translating brand objectives into authentic creative executions while managing the full lifecycle from pitch through post-campaign reporting. Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and Steve Nash, Baby, This is Keke Palmer, We Playin’ Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.

Requirements

• 5+ years of professional non-internship marketing experience
• 5+ years of responding to requests for proposals (e.g., determining requirements, matching requirements to technical approach and solutions, developing solutions against requirements) experience
• 6+ years in audio and/or video pre- and post-production
• Experience with customer segmentation, profiling, and targeting
• 4+ years of live event experience
• Experience managing complex, cross-functional creative initiatives with multiple stakeholders
• Strong design and storytelling skills for creating pitch decks, wrap reports, and managing visual assets
• Deep familiarity with social platforms including YouTube, TikTok, Instagram, and X

Responsibilities

• Develop deep expertise on Amazon Creator Ad Partnership's creator portfolio — including hosts, content themes, and audience insights — to inform strategic branded content opportunities
• Lead the RFP pipeline by creating compelling creative thought-starters, media planning recommendations, and pitch materials across video, social, and live events
• Serve as the client-facing project management lead for custom campaigns, managing timelines, approvals, and deliverables from concept through delivery
• Own post-sale execution including ad production tracking, SOW creation, ad copy writing, and quality control across all content formats
• Lead live event branded content strategy and on-site execution, bringing custom brand integrations and live content capture to life
• Build and maintain relationships across Sales, Customer Success, Content, Legal, Finance, and Creator Services teams
• Define and implement frameworks for branded content lifecycle management, creative innovation, and campaign measurement
• Analyze campaign performance and industry trends to support marketing narratives and solution recommendations
• Mentor creative peers and contribute to a culture of operational excellence and innovation

Benefits

• Amazon package will include sign-on payments and restricted stock units (RSUs).
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed