Branded Content Strategist, Creator Ad Partnerships

Amazon • Culver City, CA

5d

About The Position

Amazon Creator Ad Partnerships (CAP) transforms how brands connect with
audiences across digital landscapes. We deliver premium, digital-first
experiences through multi-platform advertising solutions, collaborating with
today's most influential voices across sports, entertainment, and culture. Our
creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game
with LeBron James and JJ Redick, Armchair Expert with Dax Shepard, How I Built
This with Guy Raz, and more. Our Amazon Music Livestream offering extends our
reach from screens to stages — spanning global premiere festivals like Outside
Lands and Primavera Sound to intimate city sessions worldwide.

As a Branded Content Strategist, you will lead the strategy and execution of
high-touch branded content activations for advertising campaigns with top-tier
brands and creators. Working at the intersection of creativity and commerce,
you'll develop compelling RFP responses, lead cross-functional production
initiatives, and bring custom brand integrations to life across audio, video,
social, and live event platforms. You'll serve as the connective tissue between
Sales, Content, and Creator teams — translating brand objectives into authentic
creative executions while managing the full lifecycle from pitch through
post-campaign reporting.

Requirements

• 5+ years of professional non-internship marketing experience
• 5+ years of responding to requests for proposals (e.g., determining requirements, matching requirements to technical approach and solutions, developing solutions against requirements) experience
• 6+ years in audio and/or video pre- and post-production

Nice To Haves

• Experience with customer segmentation, profiling, and targeting
• 4+ years of live event experience
• Experience managing complex, cross-functional creative initiatives with multiple stakeholders
• Strong design and storytelling skills for creating pitch decks, wrap reports, and managing visual assets
• Deep familiarity with social platforms including YouTube, TikTok, Instagram, and X

Responsibilities

• Develop deep expertise on Amazon Creator Ad Partnership's creator portfolio — including hosts, content themes, and audience insights — to inform strategic branded content opportunities
• Lead the RFP pipeline by creating compelling creative thought-starters, media planning recommendations, and pitch materials across video, social, and live events
• Serve as the client-facing project management lead for custom campaigns, managing timelines, approvals, and deliverables from concept through delivery
• Own post-sale execution including ad production tracking, SOW creation, ad copy writing, and quality control across all content formats
• Lead live event branded content strategy and on-site execution, bringing custom brand integrations and live content capture to life
• Build and maintain relationships across Sales, Customer Success, Content, Legal, Finance, and Creator Services teams
• Define and implement frameworks for branded content lifecycle management, creative innovation, and campaign measurement
• Analyze campaign performance and industry trends to support marketing narratives and solution recommendations
• Mentor creative peers and contribute to a culture of operational excellence and innovation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed