Brand & UI Designer

Focus Lab

7h•Remote

About The Position

The ideal candidate is a champion of all visual aspects of a brand. You have a deep understanding of the branding process and its relationship with strategy and communications. You will be leading a variety of design projects ranging from visual identity foundations, to web and brand activations. You’ll be responsible for creating original, industry-leading creative work, making sure the brand/UI visuals follow the defined strategy and achieve the visual goals of the project. While the actual needs per client may vary, it all has the same purpose: define what problem they’re solving, find out what makes them different, capture their essence, and communicate that through visual storytelling. Finally, you will be a member of our tight-knit, supportive community of designers at Focus Lab, being inspired and challenged to create your best work. You’ll engage with the Design team through collaboration sessions, design critiques, and more.

Requirements

Proven experience leading visual work for large, national-level clients
A portfolio showing full brand identity systems (beyond logos) and UI design/UI kits for large organizations
Curiosity to dig deep into our clients’ companies, industries, and objectives
A passion to collaborate with and learn from a team of project managers, strategists, writers, and fellow designers
Confidence in driving and guiding stakeholders on visual design. They trust you’re in the driver’s seat
An active and empathetic listen-first mindset
Initiative: you see what needs to be done and make a plan to do it
Detail orientation (include the word “Applebees” somewhere in your application for bonus points)
Alignment with our core values
Soft skills in the way of your humility, hunger, and people smarts
Ability to work within 9AM-5PM EST collaboration hours
Strong proficiency in written and spoken English
Figma
Adobe Suite (Illustrator, InDesign, and Photoshop)
AI design and productivity tools

Nice To Haves

Experience using AI to extend design systems and generate highly custom, scalable visual assets and mockups

Responsibilities

Lead branding/UI projects for a variety of clients in the B2B space
Create brand identity and UI systems rooted in strategy from the ground up that move our clients’ brands forward
Keep a pulse on the latest brand design/UI trends and tools, including AI
Build rapport with our clients and our team to help generate and deliver tangible, impactful ideas
Present and defend your design decisions with expertise, confidence, and strong strategic rationale directly to powerful client stakeholders
Drive weekly meetings with clients in the visual portion of the project
Approach new challenges with curiosity
Navigate both team and client feedback with confidence
Give and receive constructive critique with clients and teammates
Collaborate across Focus Lab and client teams to create successful visual outputs, including on research, analysis, and synthesis in the creation of brand and visual language strategy
Contribute to the betterment and evolution of Focus Lab culture, processes, and client experiences
Work autonomously, self-structuring your week to ship deliverables on a weekly cadence
Take initiative, guiding the client to the best solution– we’re not order-takers
Follow through on the little (but important) things like punctuality and file hygiene

Benefits

Unlimited paid time off. You’ll be encouraged to take a minimum of 20 days outside of holidays and sick time.
Health, dental, and vision insurance plans (medical covered at 100% for you 50% for your family dependents, dental covered at 50% for you and your family dependents) beginning first of the month following hire
Life, disability, accident, critical illness, and cancer insurance plans
Retirement plan beginning at your one-year anniversary
Paid parental, adoption/caregiver leave
Two weeks paid holiday rest at the end of the year

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