Brand Strategy Senior Manager

Natural Grocers•Lakewood, CO

About The Position

The Job in a Nutshell: The Brand Strategy Manager is responsible for protecting, building, and amplifying the brand through compliant, high-impact creative execution. This role oversees brand risk management, intellectual property development, media production, public-facing communications, and cross-functional creative projects. The position ensures all brand assets are legally compliant, strategically aligned, and designed to increase long-term brand equity. Applications are accepted by the date below, which may be updated if the hiring timeline is extended. 01/23/2026

Requirements

Minimum of 15 years’ experience of creative management/development
Experience in brand strategy, media production, and creative leadership
Strong understanding of licensing, IP protection, and legal compliance
Ability to manage multiple projects across departments
Strong communication and organizational skills
Strategic, detail-oriented, and adaptable in fast-moving environments
Must be proficient in MS word, excel and outlook.
Must be organized with great attention to detail
Ability to manage changing priorities
Ability to stay focused with the task at hand and follow through to completion
This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to them by their manager and/or other Store Support Center manager that might not be listed in this job description.

Responsibilities

Serve as Brand Guardian and Risk Manager, overseeing licensing for music, footage, graphics, and fonts; coordinating with Legal to ensure all creative assets are compliant and litigation-free.
Manage talent and location releases in partnership with Legal across all media formats.
Act as an IP Asset Builder by developing original owned content such as podcasts, video series, and digital franchises that create long-term enterprise value.
Lead grand opening films and work with the director of PR to help with efforts, including on-site production, rapid response content, and creation of professional Electronic Press Kits (EPKs) when needed.
Support PR outreach by preparing media-ready assets and assisting with news and local media engagement via interviews, working with the Director of PR.
Serve as Spanish Market Lead by producing culturally relevant Spanish-language content and creating relationships with outlets such as Univision and Telemundo.
Develop private label campaigns using premium storytelling to increase visibility and sales of high-margin products via video.
Provide project management for complex creative initiatives to ensure timelines and budgets are met.
Oversee outdoor digital signage.
Act as a public-facing brand advocate when needed, participating in events, panels, interviews, and educational engagements.
Assist in content creation and editing for social videos and other marketing video needs and initiatives.
Assist in photography shoots along with other team members.
Supporting the Local Store Marketing Team in the development and execution of promotions and competitive activation initiatives.
Collaborating with the Npower team to design and deliver engaging games for Npower members, managing the full gamification process from concept through to launch and evaluation.
Travel to grand openings to assist and create content for media, PR and promotional use.
Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.

Benefits

All Crew Members Birthday Bonus Pay
Vitamin Bucks (up to $2,080 earned as store credit annually)
Holiday Pay for 5 Holidays – Stores Closed
Paid Time Off (sick days and vacation) that Increases with Tenure
Paid Nutrition Education
good4u Crew Member Discount
N}power Program (customer appreciation and rewards program)
Regular, Scheduled Pay Increases
Advancement Opportunities and Career Development
Health and Wellness Program
Employee Assistance Program (EAP)
Employee Referral Program
Full-Time Crew Members (30+ hours/week)
Medical, Dental and Vision Insurance
Paid Parental Leave
Paid Medical Leave (through company paid short-term disability insurance)
Company Paid Short-Term Disability Insurance
Company Paid Life Insurance
Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance
Retirement Savings Plan (401k) with discretionary Company Match
Healthcare and Dependent Care Flexible Spending Account (FSA)
Health Savings Account (HSA) with Company Match