Brand Strategist

Focus Lab

5h•Remote

About The Position

Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're an international, all-remote team with thoughtful, creative professionals passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand. Role location: Remote, USA We are looking for a Brand Strategist to join our Strategy team. Candidates must be able to work within 9AM-5PM Eastern Time Zone. For international contractors, we need at least a 6 hour overlap between the hours of 9AM-5PM Eastern Time Zone for collaboration. We’re flexible on exact start and end times, but consistent availability during our core collaboration hours is important. The ideal candidate is a skilled collaborator and flexible strategist driven by a deep understanding of the branding process and its relationship to writing and design. Because our clients’ needs and the types of projects we offer vary, we’re looking for someone who is a skilled, confident, and curious strategist — someone who is unafraid of asking hard questions and providing a strategic basis for recommendations. Our strategy team is responsible for building rapport with clients from day one, helping generate a positive working environment and impactful ideas that could only be achieved through mutual trust. You must be an empathic listener, a critical thinker, and driven to collaborate within a team of writers, strategists, and designers. Please note: We are open to both U.S.-based candidates and international contractors. If you live in the U.S., we may ask for documentation verifying your legal right to work. Candidates located outside the U.S. will be considered independent contractors. Candidates must display strong proficiency in written and spoken English.

Requirements

The background and skills that align with this position (which must include a portfolio of demonstrated strategy work, not just verbal or visual design outcomes).
A love for all things research and new ideas.
Initiative, seeing what needs to be done, and making a plan for it.
Extremely strong communication skills.
The ability to learn from teammates.
Know-how on the latest and greatest trends, tools, and technologies in brand strategy.
Experimented with a variety of strategy frameworks and project scopes.
Skills around turning information overload into clear, distilled, actionable steps.
Detail orientation (include the word “Applebees” somewhere in your application for bonus points).
Alignment with our core values.
Strive for Excellence
Empathy in Action
Lead With Courage
Assume the Best
All Over Ego
Own the Work
Soft skills in the way of your humility, hunger, and people smarts.
Experience working remotely as part of a team.
Ability to work within 9AM-5PM EST collaboration hours.
Candidates must display strong proficiency in written and spoken English.
You should be comfortable working in: Figma, Google Drive, Slack, Quantitative research tools, Project management tools, Time-tracking tools, AI tools (Claude, Waldo, ChatGPT, etc.)

Responsibilities

Create sound strategies through research, analysis, creativity, and critical thinking.
Evaluate brand identities, goals, audiences, competitive landscapes, and industries.
Deliver the foundational rationale and direction for client brands.
Work primarily with B2B brands who are at various points in their branding journey, through projects that vary in scope, scale, and timeline.
Present your recommendations in comprehensive written strategy documents, and use strategy to guide verbal and visual outcomes.
Drive weekly meetings and conduct workshops with clients during brand strategy.
Spend a lot of time researching, writing, ideating, and collaborating.
Deliver and defend your own work directly with clients.
Actively provide strategic oversight for verbal and visual design outcomes.
Participate in the betterment and evolution of Focus Lab processes and client experiences.
Work closely with both writers and designers on a daily basis.
Work within a fast-paced, regular weekly cadence.
Be responsible for daily time tracking.
Work during U.S. East Coast Time Zone.

Benefits

Unlimited paid time off. You’ll be encouraged to take a minimum of 20 days outside of holidays and sick time.
Health, dental, and vision insurance plans (medical covered at 100% for you 50% for your family dependents, dental covered at 50% for you and your family dependents) beginning first of the month following hire.
Life, disability, accident, critical illness, and cancer insurance plans.
Retirement plan beginning at your one-year anniversary.
Paid parental, adoption/caregiver leave.
Two weeks paid holiday rest at the end of the year.

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