Brand Strategist (Auto)

Canvas Worldwide • Los Angeles, CA

128d • $69,000 - $69,000

About The Position

Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. The Strategist will assist and support the development of strategic multimedia media plans, reporting to the Supervisor, Brand Strategy. This role involves being a steward of information and a resource for research that helps identify insights that inform strategic direction. The Strategist will often take the lead on individual projects while collaborating on daily business needs.

Requirements

• Strong proficiency and knowledge of Microsoft Office products
• MediaTools knowledge is a must
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (e.g., MRI, Comscore)
• Excellent written and verbal communication skills
• Strong presentation skills, including experience building client decks
• A self-starter who can drive projects from start to finish
• Ability to prioritize and handle multiple campaigns with flexibility
• Strong organizational and analytical skills
• Extremely detail-oriented and precise
• Proven ability to maintain strong internal, external, and client relationships

Nice To Haves

• Previous experience in automotive is a plus

Responsibilities

• Collaborate on media and marketing recommendations using a holistic media approach
• Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
• Utilize research and planning tools to help generate and support insights
• Stay current on digital platforms, tools, and trends that are reshaping media and advertising
• Focus on details, including having strong data/rationale support recommendations
• Have an intimate knowledge of the client’s brand
• Show interest in constantly learning and growing
• Work collaboratively with multiple groups both internally and externally
• Manage workflow and ensure process procedures are followed
• Represent Canvas Worldwide professionally with clients and industry
• Ensure that deadlines are met and manage expectations internally
• Manage accurate monthly budgets in conjunction with the Budget Manager
• Provide oversight of Assistant Media Planner to ensure work is 100% error-free
• Maintain proper documentation for easy retrieval of information

Benefits

• Generous medical, dental, vision, pet insurance
• Commuter benefits
• Disability and life insurance coverage
• 401(k) matching
• Up to 14 holidays per year
• A 'Do Good Day'
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees