Brand Specialist, Marketing (12-Month Contract)
About The Position
Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Brand Specialist, Marketing (12-Month Contract) Hybrid in San Mateo, CA (preferred), Los Angeles, CA or San Diego, CA We are looking for a Marketing Brand Specialist to join the global brand marketing team. This is an early-career role designed for someone who is excited to learn how global game marketing works and wants hands-on experience supporting the launch of high-profile AAA titles. This role will report to the Senior Manager, Brand Marketing on the Global Games Marketing team and works closely with the Global Brand Lead, studio partners, and cross-functional teams. You’ll help support the development and execution of marketing plans, gain exposure to large-scale campaigns, and build foundational experience in brand marketing within the games industry.
Requirements
- Passion for marketing and video games
- Some exposure to marketing, communications, media, or related fields (internships, academic projects, or entry-level roles are welcome) - previous gaming experience is a plus.
- Foundational strategic thinking skills for implementing marketing plans and brand creative briefs
- Excellent written and verbal communication skills
- Extremely organized individual
- Ability to manage multiple tasks and projects at different stages with guidance and support
- MS Office, Excel, and PowerPoint experience required.
Nice To Haves
- Experience working with creative or media agencies is preferred but not required
- Experience working with major IP is preferred but not required
Responsibilities
- Support the Global Brand Lead and brand marketing team to help create and execute integrated marketing plans
- Help manage the global asset calendar and track deliverables across all territories
- Assist with integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels under the guidance of the broader team
- Leverage and help synthesize consumer brand research to support brand strategy
- Coordinate day-to-day work with internal and external creative, media, and digital agencies
- Review creative materials and provide organized feedback against the brand strategy
- Help compile and report on campaign performance and support discussions around optimization
- Support interactions with partners and brands to help drive mutually beneficial partnerships
- Assist with approval coordination for all creative assets
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
