Brand & Shopper Marketing Manager

The Flex Company•Los Angeles, CA

8d•Hybrid

About The Position

Flex is seeking a dynamic and strategic Brand & Shopper Marketing Manager to lead the development and execution of integrated brand and retail marketing initiatives. This role sits at the intersection of brand, sales, and shopper, requiring a marketer who can think holistically about the consumer journey from brand awareness to in-store conversion. The ideal candidate is a brand and shopper strategist first, with a strong understanding of how to translate brand positioning into compelling retail and field marketing programs that drive measurable business impact. This individual will also serve as a cross-functional connector between marketing and sales, ensuring alignment across key initiatives and channels. This role requires strategic thinking, project management prowess, and hands-on execution, as well as the ability to represent the brand externally at events, in the field, and with key partners. This is a hybrid role based out of our headquarters in Venice, CA. Candidates should be comfortable with occasional travel as needed to support marketing events and business priorities.

Requirements

5+ years of experience in brand marketing, shopper marketing, or retail marketing
Strong understanding of consumer behavior and the path to purchase, especially within retail environments
Proven ability to bridge marketing and sales, with experience working cross-functionally
Experience developing and executing shopper marketing programs and retail activations
Highly organized with strong project management skills and attention to detail
Comfortable operating in both strategic and executional capacities
Excellent communication and presentation skills; confident in external-facing environments
Creative thinker with the ability to move quickly and adapt in a fast-paced environment
Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care

Nice To Haves

Experience working with retail partners or in a CPG, DTC, or omnichannel environment
Familiarity with retail media and in-store marketing tactics
Background in field marketing, experiential marketing, or events
Experience managing agencies or external partners

Responsibilities

Develop and lead integrated brand and shopper marketing strategies that drive awareness, consideration, and conversion across channels.
Translate brand positioning into retail-ready storytelling, ensuring consistency across in-store, digital, and experiential touchpoints.
Partner closely with Sales to align on retailer priorities, shopper insights, and growth opportunities, and to support the Sales team’s work and meetings with brokers and buyers.
Leverage data, insights, and market trends to inform shopper-centric campaigns and activations.
Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places, at the right times.
Leverages AI as a core, daily tool to enhance strategic thinking, accelerate creative and retail execution, and drive efficient, high-quality output while maintaining strong judgment, accuracy, and brand integrity in a health-sensitive category.
Own the strategic planning of retail marketing programs, specifically across retailer media networks, and support where possible to uplevel retailer promotions within owned and paid channels.
Lead field marketing initiatives, ensuring strong execution and brand representation in key markets.
Collaborate with internal and external partners to deliver best-in-class shopper experiences that drive conversion at the point of sale.
Act as a key liaison between Marketing and Sales, ensuring alignment on priorities, messaging, and execution.
Partner with Brand, Creative, and Digital teams to ensure cohesive and impactful campaign development.
Support retailer relationships by contributing to monthly buyer meetings, annual line reviews, joint business planning, and ad hoc marketing initiatives.
Manage multiple marketing initiatives simultaneously, ensuring projects are delivered on time, on budget, and with excellence.
Develop clear project plans, timelines, and deliverables across campaigns and activations.
Track and report on performance, optimizing programs based on KPIs and ROI insights.
Serve as an extension of the Flex brand at trade shows, conferences, retail events, and field activations.
Confidently represent the brand to external partners, customers, and industry stakeholders.
Bring energy, storytelling, and authenticity to all brand interactions in-market.
Have a keen eye for marketing greenshoot channels and/or field marketing opportunities that will assist in bringing the Flex brand to life.

Benefits

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.

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