Brand/Product Marketing Lead

Group 1001•New York, NY

20d•$150,000 - $200,000

About The Position

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees. Company Overview: Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget. Why This Role Matters: Gainbridge is transforming how Americans save for retirement, making complex financial products accessible through technology. We've scaled from $25M to over $850M in annual sales, but we're still in the early innings of defining our category. We need someone to own how the market perceives Gainbridge, from first interactions with our category (including defining the categories we want to play within) through repeat deposits. The Brand/Product Marketing function defines and scales our go-to-market messaging, brand presence, and growth narrative. This is a founding-level role where you'll shape not just campaigns but the entire market's understanding of guaranteed income products. As Brand/Product Marketing Lead, you'll work cross-functionally with leadership, sales, product, and creative to build a repeatable marketing engine. You'll translate actuarial complexity into crisp positioning while building a brand that resonates emotionally with consumers who've never considered annuities. This is a high-impact, high-visibility role with significant autonomy and growth potential.

Requirements

5+ years in product marketing, brand strategy, or growth marketing
Portfolio showing brand development and go-to-market campaigns
Strong writing, storytelling, and visual communication skills
Track record of translating complex products into accessible narratives
Self-starter who thrives with high autonomy and ambiguity

Nice To Haves

Financial services or fintech marketing experience
Early-stage or high-growth company background
VP Marketing/Product aspirations, with the insight that PMM is a critical connecting-tissue role in fast growing companies

Responsibilities

Define the category positioning that differentiates from both insurance incumbents and fintech challengers
Own go-to-market for all launches touching the customer experience, from influencing our product roadmap to partnering with creative teams/agencies on launch tactics.
Build social proof assets, including customer testimonials and the thought leadership platform that establish Gainbridge as a category authority
Craft the feedback loops between customers (“the market”) and engineering

Benefits

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume