Brand & Product Communications Lead – GM Brand, Adjacencies & Planning

GM • Warren, MI

9d • Hybrid

About The Position

The Lead, GM Brand and Adjacencies Communications is a fully qualified communications professional responsible for leading strategic storytelling across a diverse set of business areas that are critical to GM’s success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications. This role requires strategic thinking, cross-functional collaboration, strong writing skills and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM’s business ecosystem.

Requirements

• 6–8 years of experience in communications, brand strategy, or a related field.
• Proven ability to lead complex initiatives and influence cross-functional teams.
• Proven ability to secure earned media coverage and ability to cultivate relationships with journalists.
• Strong writing, research, and strategic thinking skills.
• Passion for storytelling and deep understanding of GM’s business and brand.
• Experience managing multiple priorities and working independently.
• Familiarity with digital storytelling and internal communications tools.

Responsibilities

• Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals.
• Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams.
• Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning.
• Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information.
• Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives.
• Oversee the development of content for digital platforms, events, and leadership communications.
• Mentor junior team members and contribute to team development and collaboration.
• Use data and insights to evaluate communications effectiveness and inform future strategies.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees