Brand & Product Communications Lead - Cadillac Product Management

General Motors

1d • Hybrid

About The Position

The Senior Product Manager, Cadillac Communications is a fully qualified communications professional responsible for leading the strategic execution of product storytelling for Cadillac - GM's lead technology brand that is setting the standard for the next generation of American luxury. This role requires deep product and technology knowledge, cross-functional leadership, and the ability to manage complex communications initiatives. The ideal candidate is a strategic thinker, a strong collaborator, proven program manager and a proactive communicator who thrives in a fast-paced, news-driven environment. Luxury brand experience is a plus.

Requirements

• 6–8 years of experience in product communications, brand strategy, or a related field.
• Proven ability to lead complex initiatives and influence cross-functional teams.
• Strong analytical, writing, and strategic thinking skills.
• Established program management experience.
• Passion for the automotive industry and GM’s product portfolio.
• Experience managing multiple priorities and working independently.
• Familiarity with digital storytelling and media asset workflows.

Nice To Haves

• Luxury brand experience is a plus.

Responsibilities

• Lead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals.
• Serve as the go-to expert on Cadillac’s vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning.
• Manage the creation and distribution of media assets including B-roll, photography, and digital content.
• Collaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration.
• Partner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy.
• Monitor and communicate product updates and changes with urgency and precision across the organization.
• Align communications with marketing language and activations, ensuring cohesive storytelling across channels.
• Mentor junior team members and contribute to cross-functional collaboration and innovation.

Benefits

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees