Brand PR & Influencer Marketing Coordinator

Cotton On Group•Los Angeles, CA

3h•$31 - $36

About The Position

The purpose of the Brand PR & Influencer Marketing Coordinator role is to support the brand communications team in amplifying our voice across influencer marketing, public relations, retail communications, partnerships and events across our Adult Brands. The role is designed to execute the brand communications campaign strategy to building brand awareness and brand love through creative storytelling, talent partnerships, content development, and community building.

Requirements

Written & Verbal Communication: Strong written and verbal communication skills including deck building
Collaboration & Communication: Strong interpersonal and communication skills to work effectively within a team
Time Management: Able to priorities tasks and manage time effectively and stay organized across multiple projects
Familiarity with Microsoft Suite: comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting
Creative Thinking & Brand Storytelling: Genuine interest in brand communication and marketing with a creative, problem-solving mindset
2–3 years of social media content creation for brands or personal platforms.
Confident on camera with strong styling, speaking, and filming skills.
Deep understanding of TikTok, social algorithms, and digital trends.
Proven ability to create high‑engagement, scroll‑stopping content in a fast-paced environment.
Passion for fashion with strong aesthetic and styling sensibilities.
Skilled in editing short-form video.
Highly organized, self-sufficient, and comfortable managing tight timelines.
Positive, energetic team player with a creative mindset.

Responsibilities

Identifying, evaluating, and engaging on-brand influencer talent and content creators
Own the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking
Support influencer campaign process from planning to execution (setting deliverables, briefing, usage rights, posting guidelines, reporting, etc.)
Manage and maintain creator relationships with the brands roster of talent and content creators
Support the maintenance and organize influencer content libraries and asset management systems
Manage and update our influencer contact and outreach database
Support influencer outreach efforts and assist with product gifting logistics
Collaborate on the development and implementation of influencer marketing campaigns
Monitor influencer content for brand alignment, engagement, and performance insights
Support the management and maintenance of our media contact database
Track and monitor media coverage and brand mentions across platforms
Contribute to the execution of brand PR and communications strategies
Assist in drafting press materials and internal/external brand communications as needed
Contribute to the development of our brand media outreach strategy
Participate in creative brainstorming sessions for brand campaign ideation
Support project planning and timeline tracking for key seasonal initiatives
Maintaining campaign trackers for project management (using tools like Airtable, excel, etc.)
Assist in compiling competitive research and trend reports
Provide a consumer informed POV to our campaign development
Assist in researching, planning, and organizing brand events and activations
Provide on-site support during brand events
Managing external event vendors and agencies
Help coordinate event recaps, content capture, and post-event reporting
Supporting brand partnership outreach, proposals and co-branded activation moments
Support the Content Creation Coordinator and social team with content creation & ideation for our brand channels
Capture and edit behind-the-scenes, UGC-style, or event-based content for social platforms
Familiarity with content creation tools (Cap Cut, Canva, phone camera capture) and TikTok/Instagram content formats (Reels, Stories, TikToks)
Contribute to the creation of monthly/quarterly content calendars for mall and retail partners
Help develop brand-aligned communication materials for internal retail teams