Brand Narrative Lead

Patreon•San Francisco, CA

5d•Hybrid

About The Position

As Brand Narrative Lead, you are the source of truth who will translate the brand’s foundational strategy into a wide variety of expressions and outreach materials, adapting the brand’s narrative in real time. Your goal is to equip every team at Patreon to represent a singular brand POV while meeting the individual needs of the project or audience constituency, balancing relevance with consistency. You’ll be responsible for synthesizing the brand’s strategic vision, product narratives, and value propositions into tightly-constructed collateral that serves as the backbone of Patreon’s public-facing presentation, including sales collateral, partnership outreach, and executive presentations. This Source of Brand Truth will be yours to maintain, then adapt to different business needs—investor presentations, board meetings, internal meetings, creator outreach, sales enablement, and more—ensuring Patreon’s brand is consistently represented, no matter who’s in the audience. You’ll act as a proxy of Patreon’s brand character, crafting these narratives to deliver our positioning through the filter of our brand’s personality—ensuring even the most strategic information always feels like Patreon. Partner with Brand to translate Patreon’s positioning into a narrative source of truth that acts as the blueprint for delivering the brand’s pitch at every altitude: from high-level vision and values, to brand-led product narratives and sales materials. Define how our story should be told, working with the Brand and Creative teams to execute narratives in a way that inarguably feels like Patreon. Act as a cross-functional Rosetta Stone within the Brand team, working across other teams at Patreon to translate our base narrative to meet different audience needs and insights. Work with our Creator Partnerships and Acquisitions teams to develop pitch decks for creator outreach, developing a winning formula for pitch decks that feel both personal to the creator and true to the brand. Develop and maintain criteria for who we should pitch to best align with our brand mission, values, and goals. Create and maintain a library of compelling brand stories and case studies that embody Patreon’s commitment to craft.

Requirements

8+ years of experience in brand or communications strategy, ideally with a mix of in-house and creative agency experience
Significant experience navigating diverse cross-functional stakeholder relationships within a matrixed organization: capable of being an empathetic listener to the needs of other teams and a skilled negotiator capable of respectfully upholding brand integrity
Past experience synthesizing large volumes of complex information into simple, easy-to-follow narratives, using human language (not corporate techspeak)
The ability to “speak the language” of anyone you meet, with a willingness to go deep on technical understanding (even though you won’t be responsible for technical communication)
Proven ability to transform even “dry” material into engaging collateral, with excellent storytelling skills—both verbal and conceptual
Strategic with exceptionally concrete language skills; you don’t need to be a copywriter, but language flair is a must
Scrappy, iterative approach and a hands-on maker mentality; plan to talk to us about a piece of work you’ve been proudest to deliver

Responsibilities

Partner with Brand to translate Patreon’s positioning into a narrative source of truth that acts as the blueprint for delivering the brand’s pitch at every altitude: from high-level vision and values, to brand-led product narratives and sales materials.
Define how our story should be told, working with the Brand and Creative teams to execute narratives in a way that inarguably feels like Patreon.
Act as a cross-functional Rosetta Stone within the Brand team, working across other teams at Patreon to translate our base narrative to meet different audience needs and insights.
Work with our Creator Partnerships and Acquisitions teams to develop pitch decks for creator outreach, developing a winning formula for pitch decks that feel both personal to the creator and true to the brand.
Develop and maintain criteria for who we should pitch to best align with our brand mission, values, and goals.
Create and maintain a library of compelling brand stories and case studies that embody Patreon’s commitment to craft.