Brand Media Coordinator

Priceline • Norwalk, CT

1d • $70,000 - $85,000 • Hybrid

About The Position

Brand Media Coordinator This role is eligible for our hybrid work model: Two days in-office. From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation. This role, reporting to the Director of Brand Media, will be critical in executing our cross-channel media campaigns across linear TV, CTV, OLV, audio and social. You will collaborate closely with the Brand Marketing team to bring our campaign strategy to life. Why this job’s a big deal: We’re looking for a Media Coordinator to lead campaign management, creative delivery, in-flight reporting and optimizations across Priceline’s brand media campaigns. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about travel.

Requirements

• 2-4 years of experience in either brand or performance media planning / buying, preferably at an agency
• Bachelor's degree required, preferably in advertising, marketing, communications, business, or a related field.
• An understanding of digital platforms as well as traditional media
• Experience with campaign management including, trafficking and billing
• Strong collaboration skills and ability to work cross-functionally with multiple internal and external teams
• Proactive, detail-oriented, accountable, and enthusiastic approach to work
• Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life.
• Unquestionable integrity and ethics is essential.

Responsibilities

• Manage the day-to-day execution and optimization of brand marketing campaign activities across the media ecosystem (TV, CTV, OLV, Social, Audio and other emerging platforms) with support from Brand Media leadership
• Partner closely with external media agency team on media workflows and prioritization, from planning through execution and optimization
• Contribute to agency briefing cycles and campaign plan development and channel-level budget allocation to maximize effectiveness and impact
• Support the development and maintenance of campaign deliverables such as decks, flowcharts and other materials
• Assist in the preparation of presentations and campaign recaps for internal stakeholders
• Manage agency reporting and help summarize performance insights, key learnings, and opportunities for improvement
• Lead activation workflows with agency, creative, and investment teams, including asset delivery, tagging, trafficking and monitoring
• Support budget tracking, including campaign authorizations and invoices
• Stay informed on new partners, product offerings and innovation opportunities that may impact campaign strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees