Brand Marketing Specialist

WX • Novato, CA

4d • Hybrid

About The Position

Reporting to the Director of Brand & Digital Marketing, the Brand Marketing Specialist will support the full brand team. This role will play a key role in executing brand strategies specific to the United States and Canada as directed by the Director. Schedule Monday-Wednesday in-office

Requirements

• Bachelor’s Degree in related field required; Master’s Degree or Marketing Certificates a plus
• 2+ years of experience including relevant internships
• A desire to be immersed in the wine business
• Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution
• Excitement for developing brand positioning, consumer articulation and strategy
• Experience partnering with sales teams & mobilizing to achieve business goals
• Able to influence agencies and engage with focused briefs/feedback
• Experience working with business data systems is a plus
• Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment
• Experience managing budgets

Responsibilities

• Internal & External Brand Champion: Support brand team in building sell presentation that show our storytelling skills, passion and energy for our brands
• Support team in building brand positioning to appeal & gain traction with the target consumers
• Assist on day-to-day business management to keep brand team moving at a fast-pace & executing best-in-class work
• Act as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP
• Maintain awareness of brand status and variables, communicate status to cross functional partners where needed in ad-hoc meetings
• Regularly attend varying project meetings on behalf of brand team, provide notes and lead action steps
• Manage packaging related tasks in partnership with Project Management, winemaking, and procurement teams
• Lead budget management for key brands (reconciliations, recommendations, invoice processing, tracking etc.)
• Manage sales asks where needed in partnership with Trade Marketing team
• Assist in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.
• Assist in gathering key insights for brand business reviews
• Assist in development of brand assets and related marketing materials including digital media campaign, in store POS, tasting room materials, etc.
• Assist in relationship management across agency partners (media, creative, PR agencies)
• Represent brand at events where needed
• Manage accolade tracking for full portfolio of wines
• Provide holistic support for entire Marketing Department including managing sample requests, misc. department projects, meeting, and event coordination, etc.

Benefits

• WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products!
• We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level