Brand Marketing Manager - Supco Products

Lennox International • New Brunswick, NJ

1d

About The Position

The Brand Marketing Manager will lead the B2B2C brand experience and lead generation for the SUPCO HVAC segment. This role will support flagship product and programs through the development and execution of integrated marketing campaigns including content creation, public relations, and management of paid media.

Requirements

• 8+ years marketing, product and/or sales experience, preferably in a B2B environment
• Bachelor’s degree in marketing/communications or an equivalent combination of education and experience
• Collaborative team player with strong critical thinking and problem-solving skills
• Possess a strong data and insights driven business acumen in B2B and/or B2C marketing strategy
• Leadership presence. Ability to engage and influence key stakeholders across the enterprise
• Demonstrated ability to lead and manage a high performing team, cross-functional work groups and outside agency partners.

Responsibilities

• Develop, execute, and oversee the management of product and program campaigns, public relations, paid media, social media, creative and production to deliver increased KPIs including brand awareness, share of voice, website traffic, lead generation and market share
• Effectively manage brand budget, strategic agencies, and multiple vendor partners
• Drive and maintain overall brand management including brand guidelines, strategic messaging, the creation of content assets for use by brand, agency partners and the independent dealer network
• Lead the collaborative partnership with field sales and cross-functional business units to inform the creation of product selling tools and digital content
• Adjusts marketing strategy and plans to meet changing markets and competitive conditions.
• Liaise with other managers to ensure marketing activities are integrated with other parts of the business and align with the overall corporate objectives.
• Lead the high-visibility and high-performing collaborative team

Benefits

• tuition reimbursement
• medical, dental, and vision insurance
• prescription drug coverage
• 401(k) retirement plan
• short-term disability insurance
• 8 weeks paid birthing leave
• 2 weeks paid bonding leave
• life and long-term disability insurance
• 12 days paid time off
• 2 paid well-being days
• 1 paid volunteer day
• 12 paid holidays
• 3 floating holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees