Brand Marketing Manager - Casino and Hotel

Landry's, LLC.•Houston, TX

About The Position

The Brand Marketing Manager will lead marketing initiatives for high-profile national hospitality brands across multiple locations in the U.S. be responsible for creating, executing, and optimizing strategic marketing plans that align with the company’s business objectives. Focus on building brand equity, driving customer engagement, and supporting operations in a fast-paced, hospitality-driven environment

Requirements

Bachelor’s Degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus.
4+ years of experience in brand marketing, preferably within an agency or hospitality environment.
Proven track record in managing national brands, developing brand strategies, and executing successful multi-channel marketing campaigns.
Strong media relations skills, with experience in crisis management.
Knowledge of digital marketing and social media platforms as they relate to brand reputation.
Exceptional understanding of branding, positioning, and the hospitality landscape in the U.S. market.
Proficiency in marketing analytics and the ability to use insights to guide decision-making.
Advanced proficiency in cutting-edge digital marketing strategies, social media innovation, and emerging technological platforms that drive brand engagement.

Responsibilities

Brand Strategy: Develop and execute strategies that strengthen brand positioning and drive growth for high-end, luxury Casino and Hotel properties. Maintain and refine brand guidelines for consistency across all locations.
Campaign Management: Plan and manage multi-channel marketing campaigns (digital, social, email, in-location) and PR initiatives. Coordinate national campaigns with localized adaptations to ensure brand integrity and relevance.
Public Relations & Reputation: Implement PR strategies for visibility through events, product launches, and luxury brand storytelling. Monitor brand sentiment and lead crisis communication efforts to protect reputation.
Collaboration: Partner with Operations, Sales, and internal creative teams to align priorities and deliver impactful campaigns. Work closely with regional teams for effective execution across properties.
Analytics & Optimization: Define KPIs, track performance, and use data-driven insights to optimize campaigns and assess brand health.
Budget Management: Oversee marketing budgets, forecast expenses, and negotiate media buys to maximize ROI.