Brand Marketing Manager
About The Position
We are seeking a dynamic and experienced Brand Marketing Manager to join our Brand + Content Team within Corporate Marketing. This is a senior individual contributor role responsible for scaling high-impact, data-driven content that fuels pipeline growth. This role will own the development of strategic lead generation content – including webinars, guides, playbooks, and data-driven assets – while partnering closely with the Demand Generation team to ensure campaigns convert and perform. The ideal candidate combines strong retail media expertise with B2B SaaS experience and exceptional data storytelling skills. You will play a critical role in translating Pacvue’s proprietary data, industry insights, and product expertise into compelling content that educates, engages, and drives measurable business impact.
Requirements
- 5+ years of experience in content marketing, demand generation, or related roles within B2B Saas.
- Direct experience in retail media, eCommerce, or digital advertising industries.
- Proven ability to create high-performing content programs that drive pipeline impact.
- Strong data storytelling skills with experience analyzing raw data and translating insights into compelling narratives.
- Experience collaborating with analytics or BI teams to develop research-driven content.
- Understanding of email marketing, landing page optimization, and content distribution best practices.
- Exceptional writing, editing, and project management skills.
- Ability to operate autonomously in a fast-paced, high-growth environment.
Responsibilities
- Develop and execute content strategies aligned with pipeline and revenue goals.
- Write and produce high-performing assets including guides, checklists, playbooks, and evergreen lead magnets.
- Partner closely with Demand Generation to support integrated campaigns, ensuring content aligns with best practices.
- Contribute to the planning and execution of Pacvue’s webinar program
- Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives.
- Support the development and extension of major data reports that drive ongoing lead capture.
- Optimize content for conversion across channels, including email marketing, landing pages, and distribution platforms.
- Identify opportunities to improve performance through A/B testing, messaging refinement, and channel best practices.
- Stay current on retail media trends, competitive insights, and emerging tactics in B2B demand generation.
- Manage timelines and cross-functional collaboration to ensure on-time delivery of content initiatives.
Benefits
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
