Brand Marketing Coordinator

AMB Group, LLC • Atlanta, GA

22h • Onsite

About The Position

The Atlanta Falcons brand marketing team is charged with developing and delivering a strategic, comprehensive direction for the Falcons brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans locally, nationally, and internationally. As a critical member of this group, the Atlanta Falcons Brand Marketing Coordinator is responsible for assisting with ideation, planning, execution and measurement of all Falcons brand marketing initiatives and activations. He/she will report to the Atlanta Falcons Senior Marketing Manager – Ticket Sales and Service. This high-profile, fast-paced, challenging opportunity requires an energetic, proactive brand steward to help develop clearly defined strategies, communicate our brand identity as well as meet our ongoing sales demand. The position requires strong leadership, collaboration and organization skills with the ability to translate consumer insights and market understanding into detailed and meaningful marketing strategies that enhance brand affinity and significantly contribute to sales and ticketing business objectives. Must have a data-driven mindset with the ability to understand target audiences to foster long-term brand loyalty. This position will be based out of Mercedes-Benz Stadium in Atlanta, GA.

Requirements

• Sufficient knowledge of Atlanta communities, emerging trends, social events and/or knowledge about the Atlanta Falcons brand, roster and the NFL.
• Bachelor’s Degree as well as 2-3 years of experience in marketing or similar field; ancillary experience in ticket sales or service is also highly encouraged.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Self-starter with strong organization skills and experience in leading projects from start to finish.
• Strong written and verbal communication skills with the ability to interact confidently with various departments and vendors.
• Experience working within a sports and/or consumer brand and high-paced, demanding professional setting is required.
• Collaborate effectively with internal teams and contribute to a positive work environment.
• Must have a passion for continuous learning.
• Always maintain a polished and professional demeanor, representing the Atlanta Falcons brand.
• Must be available to work evenings, weekends and holidays as required by the event schedule.

Nice To Haves

• Experience with paid media encouraged but not required.

Responsibilities

• Assist with planning, execution and measurement of all Falcons brand marketing initiatives and activations while managing deliverables in an efficient, timely manner.
• Assist the Integrated Ticket Sales Marketing Team with development of initiatives and tactics that will maximize the brand's awareness and build a deeper connection to fans and drive qualified sales leads. This will be done through creation and deployment of content that is meaningful to both fans, season ticket members and our partners, including but not limited to: advertisement, paid media, email marketing and SMS marketing.
• Draft copy, gather assets and manage execution for marketing email and SMS communications.
• Help serve as a liaison between the brand marketing, ticket sales and service, digital, and corporate partnership teams to manage deliverables and maintain a consistent brand voice and message.
• Analyze fan data and engagement metric reports to develop insights and make recommendations to support marketing and sales campaigns.
• Develop a clear understanding of omni-channel marketing, the fan journey and the ability to pull the right levers within key marketing systems to achieve both brand and business goals.
• Assist with the brand marketing team’s budget and invoice management.
• Support special projects and other tasks as assigned by the marketing team.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level