Brand Manager

Bausch Health Companies Inc.•Bridgewater, NJ

28d•Hybrid

About The Position

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it-where your skills and values drive our collective progress and impact. We're looking for a dynamic Product Manager to lead the strategic marketing efforts for our anti-fungal product portfolio targeting both HCPs and consumer audiences. You'll be responsible for developing and implementing a holistic, integrated marketing strategy to maximize both HCP adoption (Dermatology and Podiatry) and patient demand (Direct-to-Consumer/DTC). The Product Manager will report to the Executive Director Dermatology Marketing. This role demands a blend of analytical thinking, creative marketing expertise, and cross-functional leadership. You will collaborate closely with internal partners in Sales, Medical Affairs, Regulatory, and Market Access to ensure commercial excellence and compliance. Ideal candidates will bring a proven track record in pharmaceutical brand management and a deep understanding of how to drive adoption and differentiation in competitive therapeutic markets. In this role, you'll own both commercial vision and execution and lead the charge in developing and rolling out compelling marketing campaigns that captivate both healthcare professionals and consumers. The ideal candidate has a strong background in pharmaceutical product management, deep understanding of the pharmaceutical marketing mix, and proven success in multi-channel campaign management across professional and consumer segments. Experience in navigating a challenging market access environment and product pull-through is critical.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 6+ years of marketing experience in the pharmaceutical or healthcare industry.
2+ years of experience as a Product Manager or Brand Manager, preferably managing a drug or medical device
Proven experience marketing to specialty healthcare audiences (Dermatology, Podiatry, or similar fields is a plus)
Strong analytical skills with the ability to interpret market data, manage budgets, and make data-driven decisions
Excellent communication and project management skills
Experience in omnichannel campaigns and performance tracking
Experience with market access and product pull through

Responsibilities

Define messaging architecture tailored to HCPs and consumers, grounded in clinical data and behavioral insights
Develop, lead and bring to life brand strategies across dermatology and podiatry segments by working with our internal and external teams and agencies to identify strategic imperatives and supporting tactics
Drive execution through collaboration with sales, leadership market access leadership, and field access leadership
Identify opportunities and launch initiatives to address increased utilization management and restrictions with market access coverage
Collaborate with a cross-functional teams, including Market Access, Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research, etc.
Track market trends by working closely with analytics to derive competitive strategy and differentiation within a competitive market
Lead annual planning process, to develop and deliver on a strong brand vision
Drive engagement at specialty conferences (AAD, APMA, SDPA) and through field force enablement
Monitor competitive landscape, market trends, and audience feedback to refine strategy
Track KPIs across awareness, conversion and adherence and optimize tactics accordingly
Manage professional promotional channels, including medical conferences, journal advertising, peer-to-peer programs, and digital engagement platforms tailored for each specialty
Manage the allocated marketing budget effectively, ensuring maximum ROI across all promotional activities.
Monitor, analyze, and report on key performance indicators (KPIs) such as market share, sales, prescription trends, and consumer campaign effectiveness

Benefits

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.

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