Brand Manager, Tylö and Helo Saunas

Masco Corporation•Vista, CA

27d

About The Position

The Brand Manager at Sauna360 will play a key role in growing and strengthening our iconic Tylö and Helo sauna brands across consumer channels and dealer networks. This role focuses on translating established brand strategies into consistent, high-quality execution that drives awareness, engagement, and measurable business impact in a rapidly expanding wellness category. This role is highly hands-on. You will build campaigns, manage deliverables, execute digital programs, lead product launches, and support brand integrations across the portfolio. If you enjoy rolling up your sleeves, driving clarity, and moving work forward in a fast-paced environment where brand and business are growing, this is your opportunity to make a meaningful impact.

Requirements

A bachelor’s degree in marketing, Business, or a related field, along with five to seven years of experience in brand management or digital marketing.
A proven ability to execute marketing programs in premium consumer, wellness, outdoor, or lifestyle categories with both B2C and B2B components.
Experience leading product launches, managing cross functional inputs, and delivering projects from planning through completion.
Strong communication and presentation skills that support clear alignment with sales teams, dealers, and internal partners.
Solid working knowledge of CRM, CMS, and analytics platforms including HubSpot, Salesforce, SEO tools, Google Ads, Google Analytics, and Sprout.
A hands on, organized, and data driven mindset with the ability to manage multiple deadlines and translate KPIs into meaningful action.
A builder mentality that brings structure, collaboration, and momentum to a fast-moving marketing environment, aligned with The Watkins Way values.

Responsibilities

Take established brand strategies for Tylö and Helo and convert them into clear execution plans that drive day to day marketing results.
Execute SEO, paid media, social, email, and website initiatives while coordinating vendors and internal resources for measurable outcomes.
Lead the full go to market execution for new products under the Helo brand and ensure all assets, messaging, and timelines are delivered with precision.
Deliver the content calendar and managing social and influencer programs that build awareness and strengthen community connection.
Create toolkits, manage digital assets, maintain syndicated dealer sites, and provide timely communications that equip dealers to represent the brand.
Adapting quickly, filling operational gaps, resolving brand channel conflicts, and applying process discipline to a growing marketing organization.